Remove tag consumer products
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It’s the outcome that counts

The Source

As much as we like to think of ourselves as intelligent and discerning consumers, the reality is that many of the day-to-day purchasing decisions we make are driven by our primitive reptile brains.

Study 45
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Why You Should Start Your Next Project Right Now

PM Alliance

When things are moving at a good rhythm, groups can remain productive and efficient as they close out completed projects and shift new efforts into active status. If you’ve struggled with poor productivity or other problems when initiatives sat idle, consider some of the reasons why now is a great time to start your next project.

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Why Amazon’s Grocery Store May Not Be the Future of Retail

Harvard Business

Our survey of 1,500 British consumers revealed that 19% would consider an app that tracked them an invasion of privacy. And will consumers like it? Starting in the mid-1990s, RFID was expected to transform inventory control by using electromagnetic fields to automatically identify and track tags attached to objects.

Retail 28
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Blockchain for Supply Chain – Insights from Berlin

Tom Spencer

We have invented the world’s first digitally secure QR code that allows you to take any type of product and place an almost impossible to copy and unique ScanTrust code that helps you track the product. Let’s take a product, a banana, as an example. Product recalls. We also detect counterfeits.

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8 Ways Brands Can Fight Counterfeits in China

Harvard Business

But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. Not all Chinese consumers want knockoffs. A store that guarantees the authenticity of all products it sells is a big relief for them.

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Is Gathering Real Time "Inflation" Data With Smart Phones a "Game Changer"?

MishTalk

Premise Data Corp, a startup firm backed by Google, has deployed 700 smartphone-equipped workers across 25 cities to capture images of products as their prices change daily. Software automatically tags the location of the products down to the individual store and analyzes the images—items such as meat and produce—to gauge quality differences.

Data 69
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Finding the Sweet Spot Between Mass Market and Premium

Harvard Business

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. Smaller brands have been picking up the slack.