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A Riff on the Padres/MLB/RSN and the Business of Sports…

Wakeman Consulting Group: Dave's Blog

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? In too many cases, sports teams think they are top of mind, but they aren’t. all cover sports as a foundational aspect of their community.

Sports 52
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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. I’ve put together 8 key lessons that will help you do a better job researching your market so you can make more sales. There’s no order.

Sports 52
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Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Wakeman Consulting Group: Dave's Blog

You should do an audit of your business, but begin with your strategy. It is going to be expensive to watch sports : Paying the full price is likely to change people’s habits. That’s What Watching Sports on TV is Going to Become! Don’t get so focused on revenue that you miss profits. What does this mean? The podcast.

Sports 52
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6 Pricing Strategies You Should Consider

Wakeman Consulting Group: Dave's Blog

My research on pricing taught me that 69.6% of respondents wanted to know more about pricing strategies. I was putting together a lecture for Ken Troupe’s Sports Revenue Class and as part of the lecture, I jotted down a few pricing strategies. You receive. Let me share them with you this morning. The downsides are many.

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“Are You Relevant?” That’s the First Question for the Arts/Sports/Entertainment Businesses?

Wakeman Consulting Group: Dave's Blog

A few of the things that stuck with me as I went back through the recording and my notes: The correct question right now is about “relevance” : It isn’t whether or not arts/culture/entertainment/sports is dying, but it is about relevance. ” That’s the First Question for the Arts/Sports/Entertainment Businesses?

Sports 45
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How to Make Your Contacts Count with Vern Schellenger

Consulting Matters

In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. About the guest: Vern Schellenger is a master networker, career coach, sports junkie, and music lover. Learn more about my Brand Positioning and Messaging strategy services: [link].

How To 156
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A Riff on Strategy…What Do You Think?

Wakeman Consulting Group: Dave's Blog

So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors. Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward. We need to understand the impact of power in strategy. So, where to begin?