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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28
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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Problem: lack of clarity around strategy. Solution: Hoshin kanri (often called strategy deployment, or policy deployment) is typically misunderstood as a form of strategic planning. As Patty McCord, former head of HR at Netflix once explained, “We are a pro sports team, not a kids recreational team.”

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COVID-19: Local vs. Global Optimization

CaseInterview.com

If the VP of sales maximizes sales without considering what the finance team needs for profitability, collections, or cash management, overall company performance suffers. In quasi-mathematical terms, the VP of sales tries to achieve a “local” optimization. You also see this phenomenon in team sports.

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Big Miss in Retail Sales vs. Expectations; Trend Change or Another

MishTalk

Get Involved The State of the Unions Finances: A Citizens Guide. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4% May retail sales were revised lower, to +0.5% Here are some retail sales comments from Bloomberg to help put things into perspective.

Retail 64
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Block & Tackle Better And Hit Harder

Martinka Consulting

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. Football is a collision sport and business is a contact sport.

Sports 40
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What Should an Apple Car Be?

Harvard Business

One way to appeal to this demographic (and to the parents who often finance young drivers’ transportation) is to focus on safety. Perhaps even more critical to its success was the the billions of dollars of subsidy provided by the telecom companies to drive the sales of iPhones. To me, the minivan is the guiding light.

Sports 34
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Virtual and Augmented Reality Will Reshape Retail

Harvard Business

And neither of you is anywhere near a sporting goods store. Retailers looking to develop a virtual commerce strategy should consider breaking it down along the following dimensions. But investment in the sector is hot, with AR and VR startups raising $658 million in equity financing last year. Your buddy is in Houston.

Retail 28