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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28
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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Problem: lack of clarity around strategy. Solution: Hoshin kanri (often called strategy deployment, or policy deployment) is typically misunderstood as a form of strategic planning. Leaving aside the problem of underperformers, there’s the very real problem of putting talented, motivated people in the wrong job.

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How to Be an Effective Player-Coach at Work

LSA Global

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work. Talent – Build Skills.

How To 45
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Offshoring, Onshoring, Nearshoring: So Many Shores, So Little Time

1 to 1

The growing remote work culture has business leaders looking for the best talent not only in their locality but across continents. The rise of the open talent economy , remote work, and globalization has leveled the playing field: now you must decide which outsourcing option is right for you. What is onshoring? We begin right at home.

Sales 26
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Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”

Harvard Business

Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy. Amazon will likely continue adding Prime benefits to the mix, potentially including the holy grail of entertainment: live sports. Lore himself described free shipping as table stakes.

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How the Best Global Employers Convince Workers to Join and Stay

Harvard Business

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Talent 28
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Keeping B2B Marketing Content “Human”

Women in Consulting

It’s not a lack of creative storytelling talent. With a little effort and strategy, you can breathe some life into your marketing. Stories that illustrate how your products and services have made a difference for customers are a huge sales advantage. The best storytellers often do not sit in the executive suite. Outward Focus.

B2B 127