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Report from Social Media Marketing World

The Fearless Marketer

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. It just doesn’t pay off. Same thing.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

One of the most valuable tools in your arsenal is social media, which offers you an open stage to connect with clients and evolve your personal brand. With the right strategies and tactics, you can make social media work for you and take your personal brand to new heights. Routine is crucial on social media.

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Can Media Firms Become Digital Video Mavens?

Strategy+Business

Traditional media companies are buying up new multichannel networks in pursuit of online audiences. But to get the maximum advantage from these MCNs, media companies will have to diversify and monetize them, and create new content without losing the unique edge that makes them popular with their audience.'

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Let’s Try “Business Media” Instead

Alan Weiss

I’m always asked in my sessions how valuable social media are for marketing consulting/coaching services to corporations. Make a speech, launch a podcast series, create a weekly video, write a newsletter, write a book, host an event: Get into the “public square” and off of your computer screen.

Media 40
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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Unleashing the Power of Collaboration with User-Generated Content (UGC)

Chad Barr

Let’s explore 10 strategies to effectively harness UGC: Featured Client Success Story : Feature your clients on your blog and social media, highlighting how they’ve transformed their business with your help. Prompt with, “ Watch these digital journey videos and be inspired by real success stories.

Video 98
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Video: Catching Up with the 93%

Women in Consulting

As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Reel Talk: How You Can Create Compelling Videos. 11:30a – 3:30p.

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