Consulting Matters

MAY 16, 2018

A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. Engaging on social media. to connect with your future clients. The goal isn't just to have content. Sending out a weekly newsletter.

Consulting 208

Consulting How To Intellectual Property System 208

Chad Barr

AUGUST 9, 2012

Publish their content in a wide variety of formats such as articles, checklists, podcasts, videos, eBooks, books, process visuals and more. Are quoted and are interviewed by others and the media. Provide consistent value that manifest itself through their unique intellectual property.

Intellectual Property 40

Intellectual Property Leadership eBook Media 40

Chad Barr

SEPTEMBER 8, 2012

Personally, there are times I like to read, other times I like to listen (especially in my car, during air travel or my walks) and other times I like to watch videos and process visuals (diagrams) and such. Podcasts and videos, from my perspective, are simply a different and effective flavor of delivery of content. © Chad Barr 2012.

Media 40

Media Video Travel Course 40

Chad Barr

JANUARY 8, 2012

Should you leverage the media and your speaking presentations? What about using social media, creating powerful alliances with others and developing your own video and audio channels? ” Perhaps a topic for an upcoming podcast, article or video and until then, can you answer this? What is your marketing plan?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Chad Barr

NOVEMBER 28, 2018

Whether you choose to blog, leverage social media, establish newsletter campaigns, or build email lists, marketing is critical to attracting the right buyers. Establish a consistent flow of blog posts, articles, videos, and podcasts to solidify your web presence.

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Intellectual Property Marketing Strategy Strategy 52

Rod Burkert

MARCH 18, 2020

There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Now, what media will be most likely utilized by that combined and connected audience? Think of this as compound marketing. Do they read, watch, or listen?

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Strategy Strategy Strategy& Intellectual Property 52

Chad Barr

AUGUST 17, 2012

Why not send an email to a client or a prospective client saying: “Cindy, attached is an article (or podcast or video) I have just created which I believe addresses the issues you have shared with me. ” Also, make sure to insert interesting links to various landing pages on your site in your YouTube videos.

How To 52

How To Intellectual Property Interviews Media 52

Chad Barr

SEPTEMBER 1, 2008

I would suggest you create a repository of intellectual property (IP) that is available to forum members only and is uniquely position with how-to information. Unless you have good, interesting and valuable starting content on your forum why would anyone spend time there or consider joining? They are not going to.

Intellectual Property 40

Intellectual Property Marketing How To Groups 40

Chad Barr

OCTOBER 23, 2011

Here are my key take-aways from attending the Thought Leadership Symposium, hosted and facilitated by Alan Weiss with his guest presenter, David Maister : Thought leadership, for me, means being sought after by clients and the media to help improve my clients’ businesses and live. It also means high degree of self-worth.

Leadership 40

Leadership Intellectual Property eBook McKinsey 40

Chad Barr

NOVEMBER 23, 2009

We met in the mornings, discussed business, best practices, intellectual properties and ideas to improve our lives and businesses. I am going to start promoting a new brand: “The king of all kings of social media.” Create web landing pages with videos and make special offers of value.

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40

Chad Barr

APRIL 19, 2008

I started with a short video of one of our clients from Australia, Michael Harrison. Among them: The importance of focusing on media pipeline just as we are on our prospect pipeline. The need to constantly develop new intellectual property. Alan Weiss brilliantly shared with us many exciting concepts.

Intellectual Property 40

Intellectual Property Methodologies Case Study Case Studies 40

Tsavo Neal

JANUARY 20, 2022

My site has a lot of videos. Then I did some research and I realized that I needed to establish some credibility and I started to write articles, but it wasn’t until I hit video. Whether they’re books, blog posts, videos, lists of podcasts I’ve been on, et al if you’re looking for something I’ve done it’s likely here.

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Consulting Case Study Case Studies Media 167

Chad Barr

NOVEMBER 3, 2021

The argument I hear is that some feel they may be giving away their intellectual property and diluting their value. To which I respond, “you haven’t dug deep enough to further uncover your intellectual property.” Many have consumed this content and comment of its value to them.

Intellectual Property 52

Intellectual Property eBook Case Interview Course 52

Harvard Business

MARCH 22, 2017

home marketers (Fox, HBO), cable and satellite services (Comcast, DirectTV), video syndicators (PMI, TVS), film libraries and archives (Eastman House, Getty Images), and talent agencies (WME, CAA, ICM), each with its own contracts and accounting systems. That’s a staggeringly long list. ” LeBeau’s vision is not a pipedream.

Film 41

Film Intellectual Property Video Advertising 41

Tsavo Neal

JULY 14, 2020

When most people hear “personal brand”, they think social media. But social media is fragile. When you post content to social media, it’s all but gone just a few days later. I created my website zubymusic.com as an official hub for my various projects including my music, live events, podcast, videos, book and merchandise.

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Resumes Real Estate Productivity Video 190

Chad Barr

MARCH 8, 2017

Search the social media platforms and various groups as to what is trending in your areas of expertise and inject your opinion and wisdom. Post genuine, provocative and powerful content that mostly represents your unique intellectual property and link seamlessly to various pages on your site. Encourage them to like and share.

Intellectual Property 52

Intellectual Property Trends Interviews Media 52

Tsavo Neal

JANUARY 25, 2018

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!), Jon Jantsch, Duct Tape Marketing. ? ?.

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Consulting Advertising Case Interview Conference 68

Harvard Business

FEBRUARY 9, 2018

They all pay taxes, report their finances, disclose significant shareholders, and comply with the full range of employment, health and safety, advertising, intellectual property, consumer protection and anti-competition laws, to name just a few. What if, for example, artificial intelligence puts an entire generation out of work ?

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Enterprise Intellectual Property Government Advertising 28