The Fearless Marketer

DECEMBER 7, 2020

This year I realized that a marketing thing I’ve always been good at was not something I was actually teaching to my clients. My first step was to implement this marketing thing even better to fill my next group program. Then I started teaching this marketing thing to the participants of the new program. And it worked wonders.

Turnaround 62

Turnaround Methodologies Sales Marketing 62

Progressus

NOVEMBER 10, 2023

The Power of Unity Firms need real-time insights into the entire business – finance, project accounting, sales, everything – otherwise multiple versions of the truth will start showing up in budgets, estimates, and forecasts. Are project operations, sales, customer service, etc. Market trends? The bottom line? Retain talent?

Agile 52

Agile Tools Data Talent 52

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. This matters because ticket sales, merchandise, etc. We have economic challenges in some markets.

Sports 59

Sports Marketing Travel Turnaround 59

Martinka Consulting

JANUARY 17, 2017

John Martinka, as one of Seattle’s most successful, knowledgeable, & experienced buyer’s brokers, and I, as the President of IBA, the Pacific Northwest’s oldest business brokerage firm, have collaboratively completed a significant number of transactions involving the purchase & sale of privately held companies, including one already in 2017.

Turnaround 40

Turnaround How To Sales Company 40

Harvard Business

AUGUST 16, 2018

Consider the example of Nicolas, a regional sales vice president at a medical devices company. When promoted to his new role, he inherited a group of district sales managers responsible for selling to hospital systems in their respective geographies. The result: wasted time and unnecessary frustration. SOURCE Michael Watkins. ©

Turnaround 38

Turnaround Talent Groups Meeting 38

Martinka Consulting

JULY 6, 2015

One of the most interesting comments was: “To help pay back debt amassed in the deal-one of the biggest-ever overseas transactions by a Japanese company-Suntory is trying to double global spirits sales by 2020. Suntory will have to outpace industrywide growth in its two biggest markets, the U.S. Nobody in my market!

Small Business 40

Small Business Turnaround Sales Guidelines 40

CaseInterview.com

MARCH 26, 2019

A source of irritation for many interviewers is when the candidate says, " We faced a $10 million drop in sales, and we fixed this by landing three new clients for $3.3 Did you find and close all $10 million in sales? Did you just show up at the sales meeting? Did you cheer the sales team on from the sidelines?

Case Interview 81

Case Interview Interviews Resumes Retail 81

Harvard Business

MAY 5, 2016

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” What exactly is contact marketing? But his core business is turnaround consulting.

Meeting 28

Meeting Turnaround Sales Marketing 28

Harvard Business

APRIL 3, 2018

The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. The Turnaround. First, the conventional wine industry saw it as a threat. What changed?

Chemicals 35

Chemicals Retail Case Interview Turnaround 35

SkillQuo

AUGUST 16, 2017

Now, the on-demand executive phenomenon has truly spread across the world and according to American consulting firm Booz Allen Hamilton, the UK market for on-demand executives is one of the world’s most developed, accounting for $1.8 An example: Marketing. billion in revenue in 2009.

SMB 60

SMB Enterprise Talent Efficiency 60

freshminds

MARCH 5, 2018

Investment banking case studies are a lot more quantitative and tend to focus on reading financial statements and based on a corporate finance deal e.g. a company going public on the stock market. Operational Cases: Operations Case, Increasing Sales, Reducing Costs, Improving the Bottom Line, Turnarounds.

Case Study 53

Case Study Case Studies Study Case Interview 53

Consulting and Organizational Management

OCTOBER 26, 2011

My experience of the differences of between OD in small and large is that in small organizations: It rarely works to market myself as “guiding change” or “change agent,” etc. Instead, I’ve been more successful with, e.g., ”turnaround specialist” or “business developer.” Leadership.

Consulting 76

Consulting Organizational Development Nonprofit Small Business 76

Management Consulted

FEBRUARY 15, 2015

FTI expanded into investigation and research capabilities as well as turnaround, restructuring, bankruptcy and forensic accounting with the moves. In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America.

Interviews 100

Interviews Culture Consulting Case Interview 100

Harvard Business

DECEMBER 14, 2018

These include manufacturing, budgeting, planning, sales and marketing, and customer service. For an example of digitally-enabled business model transformation, consider Domino’s Pizza, which has experienced a massive turnaround since 2010.

Advertising 51

Advertising Turnaround Resources Comparison 51

Harvard Business

NOVEMBER 30, 2017

These returns were sustained by improvements in both profit margins and sales growth, and they were notably higher than those posted by large manufacturers headquartered in Western Europe, South Korea, Japan, and China. But now the situation has reached such a tipping point that larger U.S. manufacturers are taking notice.

McKinsey 28

McKinsey Turnaround Pharmaceuticals Benchmarking 28

Harvard Business

NOVEMBER 22, 2016

With so much activity around AI experimentation and implementation – combined with customer demand, cost pressure, and the need to maintain or expand their foothold in the market – insurers can no longer afford to overlook AI and its implications. Assess readiness.

Insurance 28

Insurance Insurance Industry Turnaround 28

Confessions of a Consultant

APRIL 30, 2017

While it’s not an exact science, see what you make of the following story… Doug Meyer: In North America, a pharmaceutical company manufactured and marketed Consumer Health Products. Within Colgate-Palmolive Doug Meyer had steadily moved through a classic marketing career and was approached about the job.

Management 40

Management Pharmaceuticals Groups Turnaround 40

Harvard Business

JUNE 29, 2018

In the fall of 2017 under Flannery, MA&D unsurprisingly became GE’s turnaround strategy tool. During the Immelt era, the dominant mode had been of strategy by way of mergers, acquisitions, and divestitures (MA&D), including most recently the disastrous merger of the GE oil and gas business with Baker Hughes in 2016.

Company 34

Company Healthcare Turnaround Strategy& 34

Harvard Business

DECEMBER 16, 2016

No one who listens to Alan Mulally describe Ford’s remarkable turnaround escapes his rendition of One Ford , One Team , and Working Together. While the incumbent customer lexicon wasn’t abandoned, it neither drove nor literally defined how marketers and innovators talked about the people they were serving.

Enterprise 28

Enterprise Turnaround Leadership Examples 28

Tom Spencer

SEPTEMBER 29, 2011

GIA provides strategic market intelligence and advisory services anywhere around the world. Monitor addresses all the problems that are involved in growth: strategy, marketing, pricing, innovation, product development, organization, leadership, economic competitiveness. Address: Global Intelligence Alliance Hong Kong. Causeway Bay.

Oliver Wyman 107

Oliver Wyman Strategy& Strategy Strategy 107

Harvard Business

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Harvard Business

APRIL 12, 2018

Many industries have had to downsize sales forces. There are several reasons for recent sales force job cuts: Shifting market dynamics are one cause, including changing customer needs, customer consolidation, new buying channels, and slowing market growth. sales reps following an industry-wide downsizing trend.

Sales 30

Sales How To Turnaround Trends 30

CaseInterview.com

SEPTEMBER 9, 2022

Given historical competitive behaviors, how will sales likely change after the price reduction? For example, when working with clients who have suffered a decline in profits, it is important to recognize there is a mathematical relationship between profits, sales, and expenses. A client reports that company profits have been decimated.

McKinsey 52

McKinsey How To Data Strategy 52

Harvard Business

APRIL 4, 2016

He had spent his entire 14-year career at the company, had worked hard, and had rapidly climbed the ranks in sales and marketing. The culmination was his promotion to business unit leader for Plastic Resins, one of the company’s best-performing units. He inherited a strong team with a proven track record.

Turnaround 28

Turnaround Chemicals Study Company 28

Harvard Business

MAY 20, 2016

Since its 2005 founding, the marketing company had grown to over 1,100 employees. The New York headquarters housed over a third of its workforce, including developers, the sales team, operations, and leadership.

Exercises 38

Exercises Meeting Real Estate Survey 38

Harvard Business

JULY 18, 2016

Doug identified “Inspiring Trust” as his number one mission in his 10-year turnaround of Campbell Soup Company, where his efforts resulted in cumulative shareholder returns in the top tier of the global food industry, and among the highest measured employee engagement levels in the Fortune 500, particularly with his leadership team.

Financial 28

Financial Culture Leadership Report 28

Harvard Business

NOVEMBER 8, 2017

As one woman told us, “When I went down to Atlanta to run that market for the company, the president of the division said, ‘You are going to be fired within a year, because no one has been able to make Atlanta successful.’ ’ I went anyhow.” And I learned that was a very important way to look at a company.”

Interviews 28

Interviews Benchmarking Case Interview Talent 28

The Crazy Lives of Consultants

JANUARY 29, 2010

We also provender the cheapest prices on the market. Not solitary do we have the unexcelled prices but our turnaround heyday for your Xrumer posting is wonderful fast. Imagine how many sales or leads you can fulfil with this great gang of targeted visitors. The FDA did not ask manufacturers to remove phentermine from the market.

Consulting 40

Consulting Airlines Hotels Sales 40

Harvard Business

MARCH 13, 2017

Look closely, and you’ll find that most companies have stretched their brands and product portfolios to customers and markets in which they are undifferentiated and profits are weak. Companies with foresight will make this change before the market or an activist investor demands it. Consider the remarkable turnaround at Ford.

How To 48

How To Energy Operations Bain 48