The Fearless Marketer

DECEMBER 7, 2020

This year I realized that a marketing thing I’ve always been good at was not something I was actually teaching to my clients. My first step was to implement this marketing thing even better to fill my next group program. Then I started teaching this marketing thing to the participants of the new program. And it worked wonders.

Turnaround 62

Turnaround Methodologies Sales Marketing 62

Harvard Business

AUGUST 16, 2018

Consider the example of Nicolas, a regional sales vice president at a medical devices company. When promoted to his new role, he inherited a group of district sales managers responsible for selling to hospital systems in their respective geographies. Often, they must play all eight roles to some degree. SOURCE Michael Watkins. ©

Turnaround 38

Turnaround Talent Groups Meeting 38

Wakeman Consulting Group: Dave's Blog

JANUARY 1, 2023

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. This matters because ticket sales, merchandise, etc. We have economic challenges in some markets.

Sports 59

Sports Marketing Travel Turnaround 59

Harvard Business

APRIL 3, 2018

The paltry market for organic wine around the world belies the fact that over the past half century, countless organic winegrowers and vintners have dedicated great effort to creating a larger market for the category, without much success. The product was perceived as more prone to spoilage since it typically lacked added sulfites.

Chemicals 35

Chemicals Retail Case Interview Turnaround 35

Harvard Business

MAY 5, 2016

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” What exactly is contact marketing? Elizabeth Grace Saunders. So don’t do it.

Meeting 28

Meeting Turnaround Sales Marketing 28

freshminds

MARCH 5, 2018

Investment banking case studies are a lot more quantitative and tend to focus on reading financial statements and based on a corporate finance deal e.g. a company going public on the stock market. Operational Cases: Operations Case, Increasing Sales, Reducing Costs, Improving the Bottom Line, Turnarounds.

Case Study 53

Case Study Case Studies Study Case Interview 53

Consulting and Organizational Management

OCTOBER 26, 2011

My experience of the differences of between OD in small and large is that in small organizations: It rarely works to market myself as “guiding change” or “change agent,” etc. Instead, I’ve been more successful with, e.g., ”turnaround specialist” or “business developer.” Read more.].

Consulting 76

Consulting Organizational Development Nonprofit Small Business 76

Harvard Business

DECEMBER 14, 2018

Key Resources are the assets that are required to deliver the CVP to the customer at a profit, meaning the people, technology, products, facilities, equipment, channels, and brand. These include manufacturing, budgeting, planning, sales and marketing, and customer service.

Advertising 50

Advertising Turnaround Resources Comparison 50

Harvard Business

NOVEMBER 30, 2017

These returns were sustained by improvements in both profit margins and sales growth, and they were notably higher than those posted by large manufacturers headquartered in Western Europe, South Korea, Japan, and China. It’s clear why pain in the domestic supplier base matters from a policy perspective. manufacturers are taking notice.

McKinsey 28

McKinsey Turnaround Pharmaceuticals Benchmarking 28

Harvard Business

NOVEMBER 22, 2016

With so much activity around AI experimentation and implementation – combined with customer demand, cost pressure, and the need to maintain or expand their foothold in the market – insurers can no longer afford to overlook AI and its implications. Start small.

Insurance 28

Insurance Insurance Industry Turnaround 28

Management Consulted

FEBRUARY 15, 2015

FTI expanded into investigation and research capabilities as well as turnaround, restructuring, bankruptcy and forensic accounting with the moves. In the span of 9 years, the firm acquired more than 16 consulting companies in 5 different markets, including Australia, the United Kingdom, Asia, the United States and Latin America.

Interviews 100

Interviews Culture Consulting Case Interview 100

Confessions of a Consultant

APRIL 30, 2017

While it’s not an exact science, see what you make of the following story… Doug Meyer: In North America, a pharmaceutical company manufactured and marketed Consumer Health Products. Within Colgate-Palmolive Doug Meyer had steadily moved through a classic marketing career and was approached about the job.

Management 40

Management Pharmaceuticals Groups Turnaround 40

Harvard Business

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Business Consulting Agency

JANUARY 23, 2024

A single misstep, whether in product quality, customer service, or ethical considerations, can tarnish a brand’s image irreparably. These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics. These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

DECEMBER 16, 2016

No one who listens to Alan Mulally describe Ford’s remarkable turnaround escapes his rendition of One Ford , One Team , and Working Together. She pushed product managers to present enhancements in UX, not just elevating customer satisfaction scores. “Those are more than just words,” he passionately declared.

Enterprise 28

Enterprise Turnaround Leadership Examples 28

Tom Spencer

SEPTEMBER 29, 2011

GIA provides strategic market intelligence and advisory services anywhere around the world. Monitor addresses all the problems that are involved in growth: strategy, marketing, pricing, innovation, product development, organization, leadership, economic competitiveness. Address: Global Intelligence Alliance Hong Kong.

Oliver Wyman 107

Oliver Wyman Strategy Strategy Strategy& 107

Harvard Business

APRIL 12, 2018

Many industries have had to downsize sales forces. There are several reasons for recent sales force job cuts: Shifting market dynamics are one cause, including changing customer needs, customer consolidation, new buying channels, and slowing market growth. sales reps following an industry-wide downsizing trend.

Sales 30

Sales How To Turnaround Trends 30

Harvard Business

MAY 20, 2016

Since its 2005 founding, the marketing company had grown to over 1,100 employees. The New York headquarters housed over a third of its workforce, including developers, the sales team, operations, and leadership. What are the most satisfying attributes of the existing workplace that sustain productivity?

Exercises 38

Exercises Meeting Real Estate Survey 38

Harvard Business

JULY 18, 2016

Doug identified “Inspiring Trust” as his number one mission in his 10-year turnaround of Campbell Soup Company, where his efforts resulted in cumulative shareholder returns in the top tier of the global food industry, and among the highest measured employee engagement levels in the Fortune 500, particularly with his leadership team.

Financial 28

Financial Culture Leadership Report 28

Harvard Business

MARCH 13, 2017

Look closely, and you’ll find that most companies have stretched their brands and product portfolios to customers and markets in which they are undifferentiated and profits are weak. Companies with foresight will make this change before the market or an activist investor demands it.

How To 47

How To Energy Operations Bain 47

CaseInterview.com

SEPTEMBER 9, 2022

Given historical competitive behaviors, how will sales likely change after the price reduction? For example, when working with clients who have suffered a decline in profits, it is important to recognize there is a mathematical relationship between profits, sales, and expenses. A client reports that company profits have been decimated.

McKinsey 52

McKinsey How To Data Strategy 52

The Crazy Lives of Consultants

JANUARY 29, 2010

We also provender the cheapest prices on the market. Not solitary do we have the unexcelled prices but our turnaround heyday for your Xrumer posting is wonderful fast. Imagine how many sales or leads you can fulfil with this great gang of targeted visitors. The FDA did not ask manufacturers to remove phentermine from the market.

Consulting 40

Consulting Airlines Hotels Sales 40