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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Overcoming Business Challenges with Business Consultants

Business Consulting Agency

Market Expansion and Entry Challenges Expanding into new markets or entering a new industry presents unique challenges. According to a study by McKinsey, 45% of companies cite “lack of understanding of local market dynamics” as a significant barrier to market entry. This results in a lack of growth.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” asked the clever riff aimed at Uber workers.

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How do MBA Programs Prepare you for Consulting?

Tom Spencer

market and how the company could strategically position itself and begin to sell there. We relied on marketing professors to learn current market analysis techniques and tools, online retail platforms for data, and customer surveys to generate a majority of our insights. Our project analyzed the U.S.

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Mastering the Art of Leading Remote Work Teams

Rick Conlow

However, Amazon’s Mechanical Turk survey found that the average remote worker spent nine hours a week doing other tasks during work schedules besides working. In a survey conducted by Airtasker , remote employees worked 1.4 Do you want to access talent everywhere, or just in specific markets? more days every month, or 16.8

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Lead to the future: leadership imperatives for success

Brimstone Consulting

A recent survey found that 67% of companies that implemented remote or hybrid work policies in response to the pandemic expect these policies to remain in place permanently or for the long-term. Resilient organizations, ones that excel at change, operate as a team of teams. Build Agility. Breweries pivoted to making hand sanitizers.

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HR Leaders Need Stronger Data Skills

Harvard Business

” In today’s tightening labor market, HR leaders must work relentlessly to develop and recruit people who advance digital transformation across their organizations. We base this claim about HR’s digital skills gap on the results of our latest global leadership survey.

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