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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” asked the clever riff aimed at Uber workers.

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Cracking the Code: Retaining Top Talent in a Competitive Market

Peter Stark

As we start to see the tough employee market ease some, we are hearing from our clients that they are working on growing their staff again. Basically, it is still a challenging time for recruiting. Keep People in the Loop We’ve never done a survey that resulted in employees saying that they got too much information.

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How do MBA Programs Prepare you for Consulting?

Tom Spencer

market and how the company could strategically position itself and begin to sell there. We relied on marketing professors to learn current market analysis techniques and tools, online retail platforms for data, and customer surveys to generate a majority of our insights. Our project analyzed the U.S.

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Overcoming Business Challenges with Business Consultants

Business Consulting Agency

Market Expansion and Entry Challenges Expanding into new markets or entering a new industry presents unique challenges. According to a study by McKinsey, 45% of companies cite “lack of understanding of local market dynamics” as a significant barrier to market entry. This results in a lack of growth.

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Gallup Consulting Interviews and Culture

Management Consulted

Survey research was his passion and he began to apply these procedures to various fields of industry. As a young man, he conducted the first national survey of major magazines to see what ads were successful in attracting the most attention. One of Dr. Gallup’s most ambitious projects was a global survey he conducted in 1976.

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7 Ways Your Employee Engagement Survey Can Help You Win the War for Top Talent (or Not) – Part 2

Peter Stark

In last week’s blog we addressed 7 reasons your Employee Engagement and Opinion Surveys can be a waste of time and fail to bring about positive changes in your organizational culture and help you win the war for top talent. Identifying these pockets on your Employee Engagement Survey can help contain the flames.

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