The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). Marketing messages and ultimate outcomes. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.

Marketing 62

Marketing Video Advertising Meeting 62

The Fearless Marketer

AUGUST 23, 2021

Your marketing message is one of the most important tools in your marketing toolkit. You may not realize it, but marketing messages are used everywhere. You may not realize it, but marketing messages are used everywhere. On social media. But I promise you, very, very few people deliver a marketing message that way.

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Marketing Methodologies Productivity Examples 62

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Marketing Training Training Advertising 62

Jerry Fletcher

FEBRUARY 13, 2021

Each year since 2000, this worldwide Public Relations Agency with offices in major cities around the world publishes an annual survey of trust and credibility of the world’s four major institutions – Government, Business, Media and NGOs. It is one of the longest running studies on Trust. Business stakeholders now expect more from companies.

Marketing 69

Marketing Consulting Ethics Survey 69

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. Platforms: Managers need to be trained on the platforms they use.

Media 95

Media Training Training Risk Analysis 95

LSA Global

APRIL 1, 2020

Why Social Selling Training Programs Fail to Grow the Sales Pipeline. There is no doubt that your target B2B buyers who control the majority of the purse strings are using social media to inform their purchasing decisions. Recent IDC research found that: 75% of the B2B Buyers use social media to inform and support purchase decisions.

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Training Training B2B Sales 36

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

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Marketing Industry Strategy Strategy 110

Business Consulting Agency

JANUARY 18, 2024

Content marketing generates three times more leads than traditional marketing (Content Marketing Institute). Statistics: The virtual assistant market is expected to reach $13.4 Statistics: The global online coaching market is projected to reach $1.34 Statistics: Affiliate marketing spending is expected to reach $8.2

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Research Media Retail Deloitte 52

Business Consulting Agency

JANUARY 12, 2024

To enhance their impact, treatment centers can leverage the expertise of business consultants, who offer tailored guidance in areas ranging from operations to marketing and website optimization. Fact: According to a study by McKinsey, organizations that focus on operational excellence see a 25% increase in productivity on average.

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Consulting Operations Deloitte Financial 52

Clarity Consultants

JANUARY 29, 2023

When running a business, you want to ensure that your employees are as trained and knowledgeable as possible. And while hiring the right candidates is important, there are steps you can take to ensure that they are well-equipped for the job–like taking training courses. Not sure if it’s right for you?

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Training Training Course Company 104

Rick Conlow

FEBRUARY 22, 2023

No marketing effort or social media buzzword can be a substitute for that.” In addition, see our RealTime Learning & Training leadership and personal development website -over 250 resources. See his newest self-directed leadership training: 21 Servant Leadership Training Lessons.

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Training Training Leadership Resources 102

Business Consulting Agency

APRIL 8, 2024

This includes market analysis, competitor research, financial planning, and creating sustainable business models that drive profitability and scalability. Marketing and Branding Strategies Effective marketing and branding are essential for small businesses to stand out in competitive markets.

Small Business 52

Small Business Consulting Cash Flow Process Improvement 52

Harvard Business

APRIL 19, 2016

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Complicating matters further, consumers expect one brand account to contain responses to all kinds of needs, including marketing information and customer service.

Media 28

Media Marketing Software Efficiency 28

Prudent Pedal

OCTOBER 8, 2019

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. I’ve implemented sales training when I should have focused on better client selection.

Marketing 45

Marketing B2B Film Sales 45

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Business Consulting Agency

MARCH 26, 2024

Marketing and Branding Strategies Small business consultants offer marketing and branding expertise that helps businesses build strong brand identities, create effective marketing campaigns, and reach target audiences.

Small Business 52

Small Business Consulting Cash Flow Talent 52

Successful Independent Consulting

APRIL 2, 2018

You need to consider the real and perceived value of your services, expertise, and experience, as well as geography and market conditions. Was it at a big firm with formal training (for example Deloitte, Bain & Company) or did you learn on the job as an internal resource with a company? Typical rates vary by industry too.

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Consulting How To Marketing Deloitte 199

Business Consulting Agency

APRIL 5, 2024

They help companies interpret data trends, customer behavior patterns, market dynamics, and operational performance metrics, enabling data-driven strategies and optimizations. They develop customized digital marketing plans encompassing SEO, SEM, content marketing, social media strategies, email marketing, and digital advertising campaigns.

Consulting 52

Consulting Efficiency Agile Data 52

Buzzsprout

JANUARY 2, 2024

A CTA is a great way to encourage listeners to take a desired course of action, and it’s an easy way to boost your podcast marketing strategy. We suggest you seek out the help of a trained professional for help with your specific situation." Without further ado, let’s dive into the episode!” Have any questions about this guide?

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Training Training Examples Media 52

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48

Meeting Marketing How To Resources 48

Alan Weiss

JANUARY 13, 2020

Take a close look at your conversations, promotional material, and collateral, no matter what the media. Are you promoting inputs (programs, training, sessions, etc.) or outputs (growth, market share, reduced attrition, etc.)? Buyers care about relationships that meet their own self-interests, not yours.

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Media Training Training Meeting 69

Consulting Matters

MARCH 9, 2020

Finding communities and strategic alliances is not the same as trying to partner up with other consultants to avoid the anguish of putting yourself out there alone in your marketing. If you're going to invest in personal development, invest in the skills and tools you may not have like marketing and sales.

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Consulting Marketing Comparison Sales 285

Consulting and Organizational Management

FEBRUARY 3, 2013

Training Versus Consulting – a Story By John Dupre on February 3, 2013. Peter Block ran the training side, which was entitled Designed Learning. And then I called my training friend to hear how it had gone. In that moment, it dawned on me some of the differences between training and consulting. Library Blogs Home.

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Training Training Consulting Management 76

Tom Spencer

MARCH 18, 2017

In January 2016, IBM announced a collaboration with SBRH, which gave Pepper a cognitive computing system named Watson which allowed her to understand sophisticated semantic context through natural language processing and process a humongous volume of data including “dark”, or unstructured, data from social media, video, images and text.

Marketing 84

Marketing Emotional Intelligence System Data 84

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. I also said that I helped professional service businesses with their marketing. But that’s really not enough.

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Meeting Marketing Video Media 118

Tom Spencer

JANUARY 31, 2021

Marketing Consultants. Another prominent type of consulting is that of marketing. Marketing consultants analyze their clients’ current marketing strategies and develop recommendations on how to improve them. They can also train their clients’ marketers and help implement marketing campaigns.

Consulting 88

Consulting BearingPoint Bain Analysis 88

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Tom Spencer

JULY 21, 2023

Green Marketing and Branding In today’s environmentally conscious marketplace, companies that actively embrace clean tech can gain a competitive advantage and enhance their brand. Consulting firms can support organizations in developing effective green marketing and branding strategies.

Consulting 78

Consulting Energy Transportation Analysis 78

1 to 1

SEPTEMBER 21, 2021

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads. At TTEC, those people are strategic marketing managers (SMMs), or data scientists.

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Sales Marketing Balance Sheet Data 26

1 to 1

MAY 1, 2024

Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability. They offer extensive support and training services to help organizations adopt and use their systems effectively.

Enterprise 26

Enterprise Software B2B ROI 26

MishTalk

OCTOBER 7, 2013

At long last, mainstream media is giving play to widespread disability fraud running rampant in the US. Want to Get on the Disability Gravy Train? Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Link if video does not play: " Disability USA ".

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Report Media Case Interview Video 77

Business Consulting Agency

JUNE 9, 2023

Marketing and Customer Acquisition: Effective marketing and customer acquisition strategies are essential for small businesses to expand their reach and attract new customers. Business consultants provide expertise in market research, customer segmentation, and marketing campaign development.

Small Business 52

Small Business Consulting Cash Flow Financial 52

Tom Spencer

APRIL 21, 2023

AI systems can automate the data collection process by using web scraping and natural language processing to extract customer feedback from social media platforms, and use machine learning algorithms to analyse the data. The data analysis may reveal that many customers are looking for sustainable and ethical clothing options.

Consulting 88

Consulting Data Healthcare Ethics 88

1 to 1

APRIL 1, 2024

Associates need proper training to listen actively so they can respond appropriately to customer cues they are being fed. AI-enhanced training and AI-based conversational intelligence is the foundation of service to sales. The post Tales of a ham-fisted service-to-sales debacle appeared first on 1to1 Media.

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Sales Data Training Training 26

Action Plan

AUGUST 15, 2023

We are so divided about so many things and those differences are accelerated by social media and our current politics. And I got a list of 15 things that we could do, from empathy training and open dialog to volunteerism and conflict resolution. “By first appeared on Action Plan Marketing. So, how do we find balance?

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Exercises Course Policies Media 52

Harvard Business

NOVEMBER 8, 2016

The answer to the shift away from reliance on outbound sales could reside in social selling , the strategy of adding social media to the sales professional’s toolbox. With social selling, salespeople use social media platforms to research, prospect, and network by sharing educational content and answering questions.

B2B 67

B2B Sales Media Guidelines 67

Makarios Consulting

AUGUST 3, 2022

You might conduct training for your customer service representatives to ensure an even higher level of customer satisfaction. Fourth, look for opportunities to broaden your reach within your target market. For instance, if you are a B2B company that currently has 20% market share within your target market, could you expand that to 22%?

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B2B B2C Trends Agile 76