Johanna Rothman

DECEMBER 6, 2023

Flow Efficiency In How Centralization Decisions Create Friction, Increase Cycle Time, and Cost Money, Part 1, I discussed how removing support staff for departments and managers created longer cycle times. Cycle time: the time to release value, at minimum internally, as a trend. See Measure Cycle Time, Not Velocity.)

Metrics 63

Metrics How To Efficiency Resources 63

Johanna Rothman

NOVEMBER 9, 2023

” While I always continued my marketing so my business would survive, I felt as if the clients cheated themselves. When teams work on fewer items, their cycle time decreases. If they also work in collaboration, their cycle time decreases. The world has changed. Don't come back on Monday.” You can do the same.

Agile 96

Agile Management Consulting Productivity 96

Johanna Rothman

SEPTEMBER 28, 2021

Here's what I see when managers start to create an environment that supports business agility: Recognize when the market changes. Or, recognize when the organization needs to change its market. Or, disrupt themselves before the market changes and makes their business obsolete. Adapt to the changing market.

Agile 89

Agile Management How To System 89

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. What is the role of SEO in B2B marketing? The role of SEO in B2B marketing is to drive traffic to your website. Your marketing doesn’t end with SEO. This is the common “feast-or-famine” cycle.

B2B 78

B2B Engineering Advertising Sales 78

Johanna Rothman

MARCH 13, 2024

Marketing and word of mouth help with that Acquisition.) All the costs: marketing costs to acquire customers, onboarding costs to activate customers, and product development costs for the product itself. You can do this if you measured cycle time , not velocity. That’s Acquisition, Activation, Retention, Referral, Revenue.

Agile 75

Agile Metrics Management Balance Sheet 75

Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. Or it might be when you start to blow off meetings with people who express interest in working with you or avoid networking and marketing. Consulting engagement cycle.

Consulting 156

Consulting System Sales Meeting 156

Tom Spencer

JULY 14, 2023

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

Productivity 78

Productivity Marketing Airlines Hotels 78

Johanna Rothman

AUGUST 4, 2020

Teams can manage their delays if they measure their cycle time. The cycle time for that decision was 1014 hours. External market forces created the need for the managers to change their minds. If you reward the managers as a team, you'll get shorter decision times (management cycle time) and shorter team cycle times.

Management 101

Management Agile Meeting ROI 101

Wakeman Consulting Group: Dave's Blog

APRIL 17, 2023

The cycle repeats. Make sure you are targeting the right market. Dave P.S. I’m doing a FREE ticketing webinar this week to try out some new ideas on sales/marketing/branding. “We need to do something!” Another discount. The bump in sales is less. Until you get no boost from the discounts at all. How do you avoid this?

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Sales Strategy Strategy Strategy& 59

Consulting Matters

JULY 20, 2023

All of which affected her cycle, mood, and well-being. However, she struggled for years with an imbalanced gut, which led to weight gain (seemingly overnight!), fatigue, eczema, and imbalanced hormones. Doctors always told her everything looked “normal.”

System 120

System Video Strategy Strategy 120

The Source

OCTOBER 31, 2019

Research we did a couple of years ago with marketers in consulting firms and the partners they worked with highlighted two areas of agreement between these groups. One was that thought leadership matters, the other that almost no other marketing activity does. Not the pithiest of titles, we grant you, but bear with us.

Leadership 55

Leadership Consulting Research Sales 55

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.

B2B 52

B2B Sales Sports Marketing 52

Tom Spencer

FEBRUARY 17, 2023

Product designers are responsible for the full life cycle of product development from conceptualization and design to prototyping and testing. Product designers may work in a variety of industries including consumer products, technology, and healthcare. What Do Product Designers Do?

Productivity 88

Productivity Engineering Interviews Trends 88

Consulting Matters

OCTOBER 11, 2018

Get clear on your pricing philosophy : Contrary to what you have heard, your price isn't determined by the market rate for your methodology or your expertise. Do you reduce the project cycle time (and all the cost savings and revenue upside that comes along with it?)? How Do Set Fees for my Consulting Services?

Consulting 205

Consulting Methodologies Energy Video 205

Consulting Matters

OCTOBER 11, 2018

Get clear on your pricing philosophy : Contrary to what you have heard, your price isn't determined by the market rate for your methodology or your expertise. Do you reduce the project cycle time (and all the cost savings and revenue upside that comes along with it?)? How Do Set Fees for my Consulting Services?

Consulting 202

Consulting Methodologies Energy Video 202

Consulting Matters

MAY 26, 2022

Next steps: Create a learning cycle for yourself! Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. Learning is Katie's superpower, and I bet it is one of yours as a consultant or coach! It may not be #1 like Katie, but it's in your mix. So listen in!

How To 156

How To Consulting Engineering Leadership 156

Tsavo Neal

APRIL 29, 2021

One way consultants can begin to scale their business (without creating products) is to scale their marketing. As a consultant, you deal with long sales cycles. Your content will do the marketing for you. The easiest way to start scaling up your marketing? AND increasing your hourly rate? Enough said.

Consulting 78

Consulting How To Intellectual Property Productivity 78

Tom Spencer

DECEMBER 5, 2020

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market? What market share does the competition have? billion sandwiches.

Case Interview 88

Case Interview Interviews Marketing Examples 88

Tom Spencer

JULY 21, 2023

This includes promoting circular economy principles – reducing waste, repairing and re-using products, and recycling raw materials – to extend the life cycle of products. Consulting firms can support organizations in developing effective green marketing and branding strategies.

Consulting 78

Consulting Energy Transportation Analysis 78

Consultant Journal

JANUARY 4, 2021

Maybe a key client or team member turned over, your industry or market shifted, or you hit bump in your life. If this is you, you’re probably experiencing the following: You’ve had some initial successes, but you’ve hit a road block. You may have experienced personal or business challenges that led to a major change.

Consulting 57

Consulting Financial System Industry 57

Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

We haven’t traditionally had to advertise due to the lack of competition in the electric car market and our ability to generate positive press. In this example, first thing I’d do is take a step back to see the market. This cycle never ends. That’s where the marriage between creativity and insight comes together. Over and over.

Sales 59

Sales Advertising Meeting Examples 59

Johanna Rothman

JANUARY 22, 2020

One of my clients in the Visionaries part of the early market had typical problems: At least four separate types of customers, all clamoring for slightly different customer sets (features and time). In the early market stages, competitors leapfrog over each other with new features.). The constraints help us make decisions.

Management 95

Management Agile Productivity Software 95

Seth Godin Blog

DECEMBER 18, 2022

It depends on how much space you have, whether you like this brand, how full your cart is and whether or not you’re sure if the person who sent you to the market wants you to buy two. But we end up spending countless cycles on the trivial choices that make us feel like we have control over the world around us. It depends.

Marketing 35

Marketing 35

Tom Spencer

JUNE 6, 2020

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

Apparel 103

Apparel Retail Examples Productivity 103

Johanna Rothman

AUGUST 31, 2022

Part 2 was about cycle time and using Cost of Delay to make easier decisions. The marketing for that workshop is also separate. How Cycle Time and Cost of Delay Makes Product Development Decisions Easier (Day 2). I'm halfway through this week of working through my too-high WIP. I can right-size my work.

Productivity 118

Productivity Development Video Management 118

Johanna Rothman

JANUARY 23, 2020

Their cycle time tends to be closer to 10 days.). Each project has delivered, but their cycle time is a systemic problem and the PMs can't seem to solve that yet. And, because there was a specific marketing event, the managers wanted the teams to complete the work in about six months. They're still organized in component teams.

Management 65

Management Agile Productivity System 65

Brimstone Consulting

OCTOBER 11, 2021

Buy compensation data for these roles and then pay them well, perhaps even over market. Make upward adjustments in pay outside of the annual compensation cycle. Provide Strong Compensation For Critical Roles : Validate/reverify the 10% of roles that are most important to your business. Identify jobs you “can’t leave open.”

Culture 78

Culture Conference Talent Video 78

Johanna Rothman

OCTOBER 7, 2019

They use velocity, not cycle time to estimate. The business people (I'll use the PO as the representative) want to take advantage of some change in the market. Those actions reduce the cycle time, so the team can see what it does take to finish work. See Measure Cycle Time, Not Velocity.). Use cycle time to estimate.

Management 58

Management Agile Productivity Analysis 58

Consulting Matters

JANUARY 13, 2020

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. For Reflection: What sneaky ways is your fear showing up? as little as 90 days.

Development 194

Development Training Training Examples 194

Tom Spencer

AUGUST 31, 2019

As a product manager, your routine comprises a ‘rinse and repeat’ cycle of the following four steps: Pick your goals: Decide which of the above four goals are important to your business in the current cycle. and very little on the other essential steps of the cycle. Image: Pexels.

Productivity 60

Productivity Development Software Management 60

Tom Spencer

APRIL 11, 2020

Companies sell products to a broad variety of industries and customer segments, and it’s often hard to know where to focus the sales, marketing and product development efforts. Within your target market, there will be customers that are “ideal” you. Sales cycle duration. Product-market fit. Addressable market.

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Sales Comparison Productivity Data 78

Action Plan

JUNE 12, 2023

This creates a cycle of kindness, compassion, and support that can spread throughout families, communities, and even societies. Cheers, Robert The post The Flip Side of Conflict, Blame & Anger first appeared on Action Plan Marketing. The post The Flip Side of Conflict, Blame & Anger appeared first on Action Plan Marketing.

Construction 52

Construction Course Marketing Productivity 52

LSA Global

JANUARY 1, 2024

Yet, the traditional approach to strategy typically assumes modest shifts in markets, competitors, partners, strategies, cultures, and talent. Strategic planning during uncertainty demands a continuous cycle of sensing, learning, and adapting. The significance of culture in strategy execution cannot be overestimated.

Culture 36

Culture Agile Leadership Strategy Development 36

Johanna Rothman

AUGUST 14, 2019

What is your decision cycle time ? What is each team's cycle time? Does their cycle time increase or decrease the various feedback loop times? What might happen to the various cycle times? Everyone's cycle time decreases. And, the team has already accomplished its best cycle time?

Agile 69

Agile Management Efficiency Culture 69

Wakeman Consulting Group: Dave's Blog

MAY 26, 2023

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Fast to act/Comfortable with volatilty: Market leaders. You’ll need: A real, long-term focus on brand building. They see an opportunity and they act. What do I think?

Sports 52

Sports Retail Film Industry 52