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Business Development in the 21st Century

Successful Independent Consulting

For example, instead of sending a mass email campaign to dozens of people on your mailing list, take the time to send the email one at a time with a personal note at the beginning. Mass mailings don’t generate rapport or build trust!) This will increase your chances of generating conversations.

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Consultant Marketing Tech Trap

Jerry Fletcher

Most of us are aware of new standards in acceptable e-mail practices. But the companies that supply e-mail services have significant differences in how they respond to those regulations. Six people provided their e-mails. We designed new templates, prepared appropriate content and scheduled a mailing. Integrating.

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Consultant Marketing Automagiced

Jerry Fletcher

Some think that an e-mail program like Mail Chimp or Constant Contact is a CRM. That’s because CRMs always include a way of sending an e-mail either standing alone or working with one you have installed on your computer. It is like direct mail on steroids. A newsletter is published via e-mail. The basics.

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Avoiding a numbers-based outreach approach (and what to do instead)

Kai Davis

Their logic goes something like this: If my reply rate is 3%, I get three replies if I mail 100 people. They’re doing so much work to prospect, locate, identify, and mail to these 35,000 people. Email smaller lists with more relevant messages. Build a list of 10/25/50 ideal people you want to work with.

Energy 45
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Wait A Minute, People Pay Me, I Don’t Pay You!!

Alan Weiss

I said sure, and then they ask me to air mail them a copy of my latest book (they can’t buy one locally?) My experience is that when you pay to be interviewed—especially those cable TV frauds where they prop up some old politician or “D list” celebrity and charge you $15,000— everyone knows it.

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Consultant Marketing Building a List.

Jerry Fletcher

I’ve stood on stages on three continents and said: “Your e-mail list is often your single most valuable corporate asset”. But if you’ve upgraded your smart phone you know you may be dragging around contact information that goes back multiple e-mail addresses ago. Analog versus Digital. The Double opt-in will fix it.

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9 Tips Project Teams Can Use to Keep Busy Stakeholders Engaged

PM Alliance

They don’t, of course, but it’s easy to see why people don’t read every e-mail or respond promptly to new messages. Instead, display them prominently by listing them at the top of the message or highlighting them inline. Does it seem like project stakeholders routinely ignore messages coming from your team?