article thumbnail

Understanding Your Target Market: Discovery Calls

Tom Spencer

Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. The collected information is then taken into product development meetings, focusing all future engineering efforts on addressing the customer pain points in a way that can be monetized.

Marketing 166
article thumbnail

How to Conduct A Market Scan And Find Your Niche

Consulting Matters

You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Today, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.

Marketing 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Addiction Treatment Centers Succeed With Digital Marketing

Business Consulting Agency

In an era where digitalization influences every aspect of our lives, the realm of healthcare, particularly addiction treatment centers, has embraced the power of digital marketing services to revolutionize patient outreach, engagement, and recovery journeys. Through marketing consulting services , centers can get professional assistance.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
article thumbnail

Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88
article thumbnail

Having Marketing Challenges? Get Help With Professional Services

Business Consulting Agency

Marketing as well as advertising is more complex nowadays. Digital marketing tactics and advertising dominates the landscape now. Companies of all sizes seem to be having marketing challenges. These marketing problems can show as lack of results, or no results. Are you having marketing challenges? Get the facts.

article thumbnail

Most Important Metrics to Track for a Consulting Business: Video

Consulting Success

Video Transcript: Let’s talk about metrics. These four metrics give you a lot of information. Your number of leads will tell you the health of your overall marketing efforts. If your marketing is working well for you, you’re going to have a lot of leads coming into your business.

Metrics 189