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How to Refine Your Brand Clarity & Messaging with Kamaria Scott [On-Air Coaching]

Consulting Matters

Unclear about what you do and how to describe it? All consulting and coaching business owners struggle with this from time to time. As importantly, brand clarity and compelling messages give you focus – so that you are crystal clear on how you get your dream business launched and what to do and say to get your clients!

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Marketing When Budgets Are Down

Harvard Business

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

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Reposition Your Strengths to Create Your Dream Business with Roy Bell

Consulting Matters

When Roy and I started working on his business build and brand several years ago, at the time, it made sense for Roy to leverage his process and system expertise as the foundation of his consulting business. Still, he had a tough time pulling the trigger on this business model. So what changed? Every hero has a mentor.

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How To Align Your Business To Your Superpowers with Renee Brauns

Consulting Matters

At times, scarcity fears set in that told her she needed to offer everything and the kitchen sink to everyone, but she didn't listen to that voice. How Renee got to a place where the words about what she does flow out of her. Renee shares how we processed those tough phases to create her ideal brand position and messaging.

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7 Key Decisions for Starting Your Consulting or Coaching Business Right

Consulting Matters

Let's be real - you don't want to grow your OWN consulting or coaching business for the money. If you were in it for the money, you'd stay in corporate. Your goal is to have a career and business that supports your total life priorities and allows you to use your gifts and passions to make a difference in the world. This article is your first step.

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The Pair of Hands Trap: What Keeps Consultants From Strategic Client Partnership

Consulting Matters

To set the context for what I mean by positioning traps – I need to take you back in time to 1997 when m y mentor and professor told me – people don't get what you do and what you can offer as an organizational consultant. It is how I grew my business and helped my clients grow small requests into six-figure engagements.

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The Importance of Investing in Employee Development During Tough Economic Times

Clarity Consultants

Running a business during tough economic times can cause a lot of uncertainty. From figuring out how to cut costs and trying to stand out from your competitors, all while also trying to keep your staff paid and happy, there’s a lot to think about. Just take a look at the pandemic, for example.