article thumbnail

Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

article thumbnail

Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Grasp Servant Leadership principles, popularity, and payoff to begin to excel as a leader. With employee engagement and retention on a decline this leadership approach is long overdue. Robert Greenleaf first introduced the Servant leadership style in his 1970 essay, “The Servant as Leader.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Review of “Open Leadership” Framework (Leadership and Social Technologies Book)

Steve Shu Consulting

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead. customer service, marketing), and organizational models (e.g.,

article thumbnail

Leadership Tip 17: Consciously Choose How You Optimize the Salary Money

Johanna Rothman

If Tim wanted to keep them, he had to pay them what the market thought they were worth. It's not, but that's a different leadership tip.) Here are my guidelines for these decisions: Insist on only two weeks of notice for anyone, any time. This is a part of the series of leadership tips. You can't be.

article thumbnail

Strategic Pricing™ Profitability

Granite Leadership Strategies

It is in the Government’s best interest to encourage reasonable profits so that the viability of the market sources stays vibrant. By analyzing profit in a structured and informative manner for each bid, the company can determine what the range of profit ought to be using a simple tool like Weighted Guidelines from DD1547.

article thumbnail

The Competitive Edge: ISO 20700 Certification for Management Consultant

Effective Managers

This universal standard is a potent tool in a global market, ensuring clients that the quality and professionalism they receive from you meet consistently high standards, regardless of their location. Differentiating in a Crowded Market In a saturated market, differentiation is crucial.

article thumbnail

Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.