Want To Be On The Leading Edge? Forget About It.
Markovitz Consulting
AUGUST 19, 2020
Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.
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