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Future Marketing Suggestions

Alan Weiss

Here are some ideas for your consideration: Marketing for the Future. Send your message in all media: blog, newsletter, video, podcast, teleconference, webinar, livestream—anything not requiring physical presence. Be sure to access the latest government programs and support. Err on the side of informing too many people.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Learn more at www.nufuturist.com. Jared Nichols [link].

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Emergence of Formal Behavioral Insights Teams and Initiatives

Steve Shu Consulting

I recently ran into a short video by the New South Wales government which does a great job of introducing the notion of behavioral insights and application in the governmental space. For example, Opower tapped into a great market using software-as-a-service and a behavioral efficiency model for saving energy.

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Unlock Your Potential: Harness the Enneagram for Professional and Personal Growth with Sarah Wallace

Consulting Matters

About the guest: Sarah is a Certified Enneagram Coach, host of the Enneagram MBA podcast, speaker, and workshop facilitator.

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Video: The Bizarre Reason Your Health Insurance Plan Was Cancelled

MishTalk

Please play the video or the following discussion will not make much sense. Link if video does not play: Why Your Plan Was Cancelled: Health Insurance and the Affordable Care Act. I am automatically skeptical of such videos and articles. It appears the video has it right. " So I did some digging.

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What do IT buyers want from Marketers?

Women in Consulting

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

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Mish Video: Troubled Currencies (And There are Lots of Them), Gold, Bernanke, Carry Trades, Bubbles

MishTalk

Link if video does not play: Report ''Troubled Currencies'' with Mike Shedlock. Synonymous with the carry trade, money poured into India, Brazil, and other markets for currency appreciation and interest rate speculation. At one point I asked bob " So what do you want to hold? ". Japanese Yen.

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