The Source
FEBRUARY 24, 2020
What the film tapped into, of course, was the public perception that consultants were arrogant know-it-alls, spotty business school graduates who felt they had the experience to tell captains of industry what to do. Perhaps strategy consultants are now genuinely positioned to become the masters of the universe.
The Fearless Marketer
MARCH 18, 2019
If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing. Now, all of these strategies can be effective. Fist pumps!
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Consulting Matters
MAY 25, 2023
Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Ensure you're booked solid with clients you love.
LSA Global
MARCH 15, 2018
The Challenge of a Strategy that Works. Nobody said that putting together a meaningful strategy was easy. But who knew it would be so hard and that so few companies would be successful at designing and implementing coherent strategies across their company? What’s Going Wrong with Corporate Strategy. A poor record indeed.
LSA Global
APRIL 10, 2017
Can you think of any strategy for business success that does not depend upon growth? Today, a successful strategy often requires dedicated internal and external partners. Yes, their film was among the best and they owned 90% market share, but that did not matter when film became obsolete and they did not shift their strategy in time.
Harvard Business
NOVEMBER 14, 2017
” This and a slew of similar maxims reflect a common view of strategy execution: that it’s distinct from strategy, harder to pull off than defining a strategy, and therefore more critical to success — underpinned by seemingly indisputable virtues such as diligence, discipline, consistency, alignment, and focus.
Tom Spencer
APRIL 22, 2022
Consider Kodak, a company famous for its photographic film products. It persisted so much with its film-based business model that it failed to appreciate the opportunities and threats of digital photography, a technology that the company itself invented in 1975.
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