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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. This article is for you.

How To 401
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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

with confidence through a real-life example. Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. In this on-air coaching session with my client J.

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Refining Your Marketing Message

The Fearless Marketer

Your marketing message is one of the most important tools in your marketing toolkit. You may not realize it, but marketing messages are used everywhere. You may not realize it, but marketing messages are used everywhere. The best way to do that is by speaking your marketing message to prospective clients.

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Why Do Management Consulting Firms Hire MBAs?

Steve Shu Consulting

Management consulting projects can span diverse areas from operational to finance to marketing to strategy to IT management, etc. An MBA training provide consultants with some minimum common business language, culture, methodologies, and skills that they can use in the field. Are there other models?

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. As former leaders, we are trained to speak corporate. And will gladly pay you. They want your results.

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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. For example, if you advise on advertising, it's because you're likely in that industry and passing down your knowledge. Don't focus on your methodology.

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The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement. The difference maker?

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