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298: Brian Gladden—Can You Be A Value Innovator Inspiring New Markets

On the Brink Podcast

Hear how Blue Ocean Strategy helps you own your market! Brian is a trained Blue Ocean Strategist who helps businesses find unmet customer needs and create uncontested market space by using the tools and methods of Blue Ocean thinking. He just loves the methodology and objectives behind BOS, as do I. It really works!

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

It's not about delivering a methodology. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you.

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What I'm NOT going to do is show you how to put sizzle around how to explain your methodology to your client that makes them sign with you on the spot because that is not going to happen. This article is for you.

How To 401
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5 Steps to Help Your Project Team Achieve More Consistent Success

PM Alliance

Just one instance of poor project performance can be enough to harm a company’s financial picture, diminish its market position, or create doubt among prospective collaborators and investors. 4: Provide training based on a single, shared methodology.

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Refining Your Marketing Message

The Fearless Marketer

Your marketing message is one of the most important tools in your marketing toolkit. You may not realize it, but marketing messages are used everywhere. You may not realize it, but marketing messages are used everywhere. The best way to do that is by speaking your marketing message to prospective clients.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

B2C 156