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Unemployed Agilists: How to Increase Your Value to Get a Great Job, Part 3

Johanna Rothman

I assume you have some sort of functional product development expertise. If not, why are you in technical product development? This post is about your deep domain expertise, first in product, then in agility. First, the product-based expertise. That's often product people, testers, and some UI/UX people.

Agile 81
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Maximizing Retail Success

Business Consulting Agency

Through targeted digital marketing strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media promotions, retail brands can reach a wider audience, attract qualified traffic, and establish their brand presence in the competitive online landscape.

Retail 52
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How to Assess Entry-Level Product Manger Positions

Tom Spencer

Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. These alumni have gone on to become VCs, founders, and product leaders, in addition to starting APM programs at companies like Salesforce.

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Don’t Be Tyrannized by Old Metrics

Harvard Business

While effective metrics are essential for focusing attention and achieving results, they can also overpower better sense. Most industries cower to a few central metrics, the yardsticks that define the winners and losers. Metrics tried and proven over years become a guide to what’s important, driving resource allocation.

Metrics 28
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Using Experiments to Launch New Products

Harvard Business

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. To answer those questions, Duncan and his team conducted an experiment, launching Express Pool in six large markets and then comparing metrics in the launch cities with those in others.

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An Overview of Digital Marketing Consulting

Tom Spencer

A key reason that businesses are increasingly willing to spend on digital marketing is that many of the key engagement metrics can be easily measured: e.g., open rates, clickthrough rates, and conversion rates. In 2020, global spend increased by 12.7% to reach US$378 billion.

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Maximizing Marketing Success Through Consulting

Business Consulting Agency

This data-driven approach enables companies to develop targeted marketing campaigns, product offerings, and messaging that resonate with their target audience, driving engagement and conversions. This data-driven approach allows companies to make informed decisions, allocate resources efficiently, and maximize marketing effectiveness.