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Behavioral Science Casebook Example: Ring Website Screens

Steve Shu Consulting

The example below is related to the Behavioral Science Casebook project and is intended to be used for educational purposes and helping both students and working professionals to think about digital designs and customer experiences using behavioral science concepts. Goals What is the apparent priority in terms of product versus service sales?

Examples 195
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. The field allows consultants to express their ideas in a way that directly impacts brands, products, and consumers. In this article, we will examine 5 strategies that you can adopt to increase your chances of success.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). Having a selling conversation with your prospect (what I call a Strategy Session). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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How Research Says to Avoid Bad Sales Hires

LSA Global

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t. That’s a recipe for bad sales hires.

Sales 36
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Top Trends in US Business Startups

Business Consulting Agency

E-commerce and Online Retail : Facts : E-commerce continues its rapid growth, accounting for a significant portion of retail sales. In 2021, US e-commerce sales surged to $933.3 Statistics : The US Census Bureau reports that online sales constituted 16.1% billion by 2028, indicating significant growth prospects. billion in 2021.

Trends 52
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Book Review of “The New How” (Business Strategy Book)

Steve Shu Consulting

It is atypical for me to write a book review for this blog, but Nilofer Merchant’s “ The New How: Creating Business Solutions Through Collaborative Strategy ” is very respectable contribution to both audiences of this blog and the process of strategy development in general. through customized, experiential learning sessions.

Strategy 218
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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29