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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

Chris sheds light on our collective discomfort with uncertainty and how coaching and consulting can train us to build resilience during such tricky times. He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. His formal education includes a Ph.D.

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How to Write a Great Sales Letter

The Fearless Marketer

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter.

Sales 63
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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29
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Maximize Employee Retention by Mentoring “Spirited Patriots”

Rick Conlow

The pandemic highlights the dismal employee engagement tactics by companies which helped to facilitate the current nightmarish labor market. In response to the tight labor market companies are increasing wages. Then, prioritize training and coaching your managers how to become better managers. That is all good.

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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. This company isn’t alone.

Sales 28
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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Lack of awareness or education: Leaders may not be aware of servant leadership principles or may not understand how to apply them effectively. Micro-learning and career advancement at your fingertips!