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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

Chris sheds light on our collective discomfort with uncertainty and how coaching and consulting can train us to build resilience during such tricky times. He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. His formal education includes a Ph.D.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
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B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 29
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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Lack of awareness or education: Leaders may not be aware of servant leadership principles or may not understand how to apply them effectively. Micro-learning and career advancement at your fingertips!

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84% of B2B Sales Start with a Referral — Not a Salesperson

Harvard Business

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Marketing can train salespeople in social media systems, processes, and best practices.

B2B 69
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Maximize Employee Retention by Mentoring “Spirited Patriots”

Rick Conlow

Then, prioritize training and coaching your managers how to become better managers. Overtime managers learn through training or education to focus on goals, plans, procedures, products sales, and results. Through Servant Leadership training managers learn how to tap this spirit in people. That is all good.