Development How To Marketing Productivity 
Tom Spencer
SEPTEMBER 8, 2023
Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.
Tom Spencer
AUGUST 5, 2022
Product managers have a dynamic role within companies, sitting at the intersection between business leaders, customers, engineers, and designers. They help to organize the development process so that products meet customer needs and business goals. What is a Product? Managing the Product Lifecycle.
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Tom Spencer
FEBRUARY 17, 2023
Product design is more creative than engineering, more practical than art, and more hands-on than graphic design Product design is a field that involves the creation and development of new products or product improvements. What Do Product Designers Do?
David A Fields
NOVEMBER 3, 2020
You may even be navigating a high tide of consulting projects now thanks to your excellent product-market fit, your diligent business development efforts or the kind winds of fate. When business is strong and your entire consulting team is already working at capacity, how do you create time … Continued.
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Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” On the surface, this is an accurate statement.
Johanna Rothman
MARCH 29, 2022
Marketing needed to change what they wanted, the code changed, our entire team changed. The post Little’s Law for Any Kind of Product Development: How to Learn How Long Your Work Will Take appeared first on Johanna Rothman, Management Consultant. These are delays due to management decision time.).
Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.
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