Strategic Planning and Management Insights

SEPTEMBER 20, 2023

Adam Robinson reveals the keys to product-market fit and true innovation. Tune in and learn how to build products customers truly want.

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Productivity Marketing How To 52

Consulting Matters

MAY 4, 2023

Initially, I wanted Joy on the show to share her tips and best practices on how to tell compelling stories. We explored the importance of creating in our careers, whether it's a product, service, experience, or project, and how our internal narratives can shape our approaches to storytelling. She is a powerful storyteller.

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How To Consulting Video Productivity 290

Tom Spencer

FEBRUARY 17, 2023

Product design is more creative than engineering, more practical than art, and more hands-on than graphic design Product design is a field that involves the creation and development of new products or product improvements. What Do Product Designers Do?

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Productivity Engineering Interviews Trends 88

David A Fields

NOVEMBER 3, 2020

You may even be navigating a high tide of consulting projects now thanks to your excellent product-market fit, your diligent business development efforts or the kind winds of fate. When business is strong and your entire consulting team is already working at capacity, how do you create time … Continued.

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Consulting How To Productivity Development 221

David A Fields

APRIL 27, 2021

All your consulting firm’s visibility-building and marketing efforts pale next to the power of a champion—an outsider who promotes your firm to others. Think of the last time you spontaneously recommended a product or service to someone else. You went … Continued. You went … Continued. Fields Consulting Group.

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Consulting How To Groups Productivity 221

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

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Productivity Telecommunications Enterprise Development 90

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Marketing Consulting Case Interview Interviews 78

Consulting Success

SEPTEMBER 18, 2023

How to Maximize Your Consulting Firm’s Profitability with Marcel Petitpas: Podcast #308 is a post from: Consulting Success His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo.

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Consulting How To Company Productivity 259

Consulting Success

OCTOBER 12, 2020

If you had a problem with a product 20 years ago, what would you do? But now, what do people do when they have a problem with a product? How To Build A Community Of Clients In Your Consulting Business is a post from: Consulting Success. You’d call customer support. They go online.

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Consulting How To Productivity Marketing 264

Johanna Rothman

AUGUST 15, 2023

After I spoke with Chad and Jeff on the previous podcast, Deep Dive into Successful Independent Consulting with the Agile Wire , we spoke all about the idea of building products, starting with consulting-based products. See Building the Right Product with Johanna Rothman. In the meantime, enjoy our discussion.

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Agile Productivity Consulting Marketing 40

Tom Spencer

APRIL 4, 2020

As my firm and project team have adjusted to working from home, I’ve compiled a list of best practices that have helped me maximize my productivity during this strange time. It all depends on personal preference of team members and striking that balance from the start is an easy way to facilitate productive remote work.

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Productivity How To Video Management 88

Johanna Rothman

MARCH 14, 2024

Staff jobs only offer intangible and peripheral value, as I briefly discussed in Unemployed Agilists: How to Show Your Value to Support What Managers Want, Part 1. In product development, line jobs contribute to the products themselves, which means they contribute to revenue. Those are functional skills. Industry expertise.

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Agile How To Metrics Productivity 100

Comatch

SEPTEMBER 14, 2022

3 Reasons Hobbies Drive Productivity. Independent consultants are multi-role players, having to master every aspect of their consulting product. That means devoting time and resources to building their personal brand for market visibility. The post Three Reasons Hobbies Translate Into Productivity appeared first on COMATCH.

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Productivity Consulting Report Development 105

The Fearless Marketer

DECEMBER 16, 2019

It could be a number of things: You want to make more money, you want to attract more clients, you want to improve your website, you want to get your LinkedIn marketing on track, you want to give more talks, or you want less spam in your inbox. But they have no idea how to get past those powerful feelings. Cheers, Robert.

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Marketing How To Government Productivity 62

Johanna Rothman

MARCH 13, 2024

Marketing and word of mouth help with that Acquisition.) And when the customers refer others to the product and the company, that customer value increases even more. Managing expenses means reducing the costs of supplying products and services to customers. Organizations exist to acquire another customer.

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Agile Metrics Management Balance Sheet 75

Prudent Pedal

JANUARY 28, 2020

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. Prerequisite Reading: We will be evaluating your Marketing leader’s performance based on your firm’s School of Marketing Thought.

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Marketing How To Turnaround Meeting 52

Consulthon

SEPTEMBER 29, 2018

I have been asked to help market a product listings website to prospective purchasers. The website has been in existence for several years and contains a nearly global listing of all software produ.

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Productivity Marketing How To Software 40

Consulting Matters

MAY 12, 2022

In this episode, you'll hear: How you can take the strengths from our past and create a new business that reflects your superpower(s). How to build a business that allows you to craft the life you need and want. Related Blog, Video, or Podcast Episode: How To Turn Your Strength Into A Sought-After Brand | Behind The Scenes Tutorial.

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Engineering How To Consulting Productivity 156

Kai Davis

NOVEMBER 29, 2022

Would you like to ask me (Kai Davis) almost anything about marketing and growing your business? Because I like to help people, like you, market and grow their business. Indie consulting, advanced and expert freelancing, and the levels of consulting Marketing your products or services, filling your pipeline, and building an audience.

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Marketing How To Engineering Productivity 40

Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. or how to guidance (How to.).

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Marketing Consulting Intellectual Property eBook 202

Consulthon

DECEMBER 1, 2017

At startups and young companies, product-market fit is constantly being iterated upon. How to ensure myself and my team: Do we have the right offering for our target customers? Are salespeople st.

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Productivity Marketing How To Company 40

Consulthon

SEPTEMBER 25, 2020

One of the most important tasks in front of me was the assessment of the market poten. I am a business owner of a tailor made clothing brand in Bulgaria. The service was launched in the end of 2018.

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Marketing Productivity How To 40

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Marketing Consulting How To Culture 174

Tom Spencer

AUGUST 3, 2019

Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. But how do you filter and come down to a set of positions you want to apply for? how invested the company is in your product.

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Productivity How To Recruiting Recruitment 60

Tom Spencer

JUNE 16, 2023

One method or idea might belong to marketing, another one to human resources. Test ideas quickly, and simply Although designed for small newly established companies, large companies can also innovate by employing the lean start-up method , an entrepreneurial process of quickly testing a new product idea.

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How To Healthcare Knowledge Base Productivity 78

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. You are selling your know-how in exchange for significant fees.

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How To Training Training Consulting 227

Johanna Rothman

MARCH 29, 2022

Marketing needed to change what they wanted, the code changed, our entire team changed. The post Little’s Law for Any Kind of Product Development: How to Learn How Long Your Work Will Take appeared first on Johanna Rothman, Management Consultant. These are delays due to management decision time.).

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Development Productivity How To Efficiency 121

Consulting Matters

SEPTEMBER 13, 2021

As an organization development consultant, I played a key role in aligning the senior executive team around how service was delivered on the front lines, what needed to happen to establish Disney's Animal Kingdom as a must-see park, and how the creative and operational teams partnered together. Learn how to push back productively.

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Consulting Matters

JANUARY 20, 2020

You don't have to become a subcontractor to another consultant or coach that has mastered marketing more than you have. 3 Forget Marketing Tactics - Set up a Marketing System that Acts as your 24/7 Client Acquisition Machine. One of the worst things our money fears do to us is make us get busy and scattered with our marketing.

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How To Consulting Marketing Course 218

Jerry Fletcher

AUGUST 28, 2021

We know him best for his book How to Win Friends and Influence People. His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. Personal/ individual Marketing is really what self-help is all about. Dale Carnegie. And so it Goes.

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Marketing Consulting Advertising Productivity 98

Business Consulting Agency

APRIL 19, 2023

Marketing is an essential component of any successful business strategy. In today’s highly competitive marketplace, marketing is more important than ever. Marketing benefits companies of any size and type. Marketing benefits companies of any size and type. This is where marketing consulting services come in.

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Marketing Company ROI Advertising 52

The Fearless Marketer

AUGUST 26, 2019

This past week, someone sent me this question: “Would you take some time to answer how good marketing is not emotional manipulation/controlling?”. When you really think of it, marketing is a process of getting people to respond to you favorably. But still, you see it a lot of it in marketing and probably always will.

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Marketing How To Education Productivity 61

The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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How To Advertising Training Training 117

Tom Spencer

SEPTEMBER 7, 2019

In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for future developments. Product Goal.

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Productivity Software Fashion Development 60

Johanna Rothman

DECEMBER 6, 2023

Next, How Value and Cost of Delay—Not Cost Savings—Applies to Centralization Decisions Part 2 , I explained how to think about the value of work instead of predicted costs. That's not product development—and that's the first place we get stuck with Economies of Scale thinking. Even though value is a much better way to manage.

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Metrics How To Efficiency Resources 63

The Fearless Marketer

JUNE 7, 2021

Recently, when I took a close look at the marketing that has worked best for me over the past 35 years, two things popped out. Hence: Proactive Experience Marketing. But it took me a while to learn how to proactively follow up with participants and convert them into clients. Can you still do Proactive Experience Marketing?

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Marketing Meeting Productivity Sales 62