Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah Jones was having trouble paying attention to the farewell toasts. “Tell me what interests you about this job.”

Case Study 37

Case Study Case Studies Study Case Interview 37

Chad Barr

JUNE 10, 2020

The Sales Strategist Brad Tonini Interviews The Digital Empire Creation® Strategist Chad Barr. In this fascinating interview , Chad shares his insights how sales people (and others) can leverage content and the web to be heard, stand out in the crowd, transform their success by impacting their clients. 24:50 How to reach Chad.

Case Interview 52

Case Interview Case Study Case Studies Sales 52

Harvard Business

MAY 22, 2017

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 75

Sales How To Case Study Case Studies 75

Harvard Business

MAY 5, 2016

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The year before, prompted by all this, Lumiscape’s leadership had decided to pivot from a sales model to a subscription model. Could we rent instead?’”

Case Study 28

Case Study Case Studies Study Sales 28

Tom Spencer

AUGUST 22, 2020

Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. Retail take-away (or retail depletions) in dollars and in units (ounces, pounds, cases, etc.) is the most common measure of sales to consumers. There are no instant cures or short-term solutions.

Marketing 88

Marketing Advertising Retail Sales 88

Tom Spencer

JUNE 6, 2020

To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Another example could be where one segment may be very sensitive to price and always buy merchandise on sale, whereas the other may value time over savings and typically pay full price.

Apparel 103

Apparel Retail Examples Productivity 103

LSA Global

JUNE 18, 2020

The even better news is that how you sell (your sales experience) is the one thing your company can still design, improve, measure, and control in a way that is difficult to replicate or replace. This creates a wonderful opportunity for sales driven companies to use selling as a formidable competitive advantage for growth and profitability.

Sales 36

Sales Training Training Culture 36

Gina Abudi

JULY 30, 2014

A Mini Case Study Jane is an employee within the marketing department. She has been tasked with getting input from her peers in her own department (marketing) but also in sales in order to map out processes around engaging clients. The post Getting Input From Others – Part I appeared first on Gina Abudi.

Case Study 42

Case Study Case Studies Sales Study 42

Johanna Rothman

AUGUST 12, 2020

Would need collaboration from product development, marketing, sales, maybe support.). Obtain 3 customer case studies in the next quarter that show Product X works for them in ways other products don't. (The product development and marketing teams might either collaborate as a program or create teams to work on this.).

Benchmarking 94

Benchmarking Productivity Case Study Case Studies 94

Harvard Business

NOVEMBER 22, 2018

Consider one instructive case study. I recently immersed myself in the customer-service transformation of Mercedes-Benz USA , the sales-and-service arm of the German automaker. There was one dealer who’d closed a sale and noticed from the documents that it was the customer’s birthday.

Company 52

Company Case Study Case Studies Sales 52

Harvard Business

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. And yet black women’s advancement into leadership roles has remained stagnant , even as the number of them in professional and managerial roles has increased. What made their ascent possible? How did (or didn’t) managers play a role?

Management 46

Management Leadership Culture Development 46

Brimstone Consulting

MARCH 29, 2022

CASE STUDY. Further, the organization had not invested in leadership development nor was there a common leadership language. Following the assessment, Brimstone began by working with the leadership team to develop a comprehensive strategy. Agile strategy leads to 220% increase in revenue.

Agile 96

Agile Strategy Strategy Strategy& 96

Harvard Business

AUGUST 16, 2018

Consider the example of Nicolas, a regional sales vice president at a medical devices company. When promoted to his new role, he inherited a group of district sales managers responsible for selling to hospital systems in their respective geographies. In Nicolas’s case, it was the former.

Turnaround 38

Turnaround Talent Groups Meeting 38

Consulting Success

JANUARY 29, 2018

Ron and his partners at Navalent help companies that are in pursuit of a substantial transformational change, whether it be strategic formulation, organizational design, cultural shifts, or executive leadership behaviors. I studied arts and it was my initial formal training. Ron, you’ve written several books on leadership.

Development 189

Development Consulting How To Case Interview 189

Tsavo Neal

JANUARY 20, 2022

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. Shannon Hall – Leadership Consultant My site is my storefront. In fact, my website is my secret 24/7 sales agent. My site has a lot of videos.

Consulting 167

Consulting Case Study Case Studies Media 167

Harvard Business

JUNE 20, 2017

Dr. Reddy’s: A Movement-Minded Case Study. His leadership team began with a search for purpose. ” But instead of plastering this new slogan on motivational posters and repeating it in all-hands meetings, the leadership team began by quietly using it to start guiding their own decisions.

Culture 53

Culture Company Enterprise Leadership 53

Harvard Business

JUNE 7, 2016

” Often, the root of the insecurity involves your personal leadership style , says Herminia Ibarra , a professor at INSEAD and the author of Act Like a Leader, Think Like a Leader. Seek ways to incorporate their strategies and tactics into your leadership repertoire. So, for starters, “let up [on] the self-flagellation.”

How To 28

How To Case Study Case Studies B2B 28

Women in Consulting

OCTOBER 26, 2015

A sales trainer told me that he thought women were better salespeople because they engage with the prospect. Granted, the trainer’s focus was strictly sales, but all consultants and independent professionals need to be salespeople.). I do think women can benefit from developing vision and leadership skills, not just management skills.

Interviews 48

Interviews Case Interview Consulting Bain 48

Harvard Business

DECEMBER 8, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The smaller ones could keep their own names, leadership teams, practices, and policies for the first five years.

Case Study 28

Case Study Case Studies Study Construction 28

Harvard Business

JULY 15, 2016

Be frank that the person lacks certain leadership qualities, for example. Case Study #1: Use “radical candor” and look for ways to challenge your employee. “I would take opportunities during sales meetings to describe what greatness looks like and to talk about mastering your role. Are you growing?

Case Study 28

Case Study Case Studies Sales Company 28

Harvard Business

AUGUST 22, 2016

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Pragmatically, you can begin to do this without a whole lot of drama.

Company 28

Company Sales Retail Engineering 28

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Case studies tell stories of how you’ve helped businesses like theirs. Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise.

Case Study 60

Case Study Case Studies Resumes Study 60

Harvard Business

JANUARY 29, 2018

And how exactly do you make your case? “Asking for a promotion makes you feel vulnerable,” says Sabina Nawaz , the global CEO coach , leadership keynote speaker, and writer. “This not only showcases your leadership capabilities; it will also relieve your boss to know that there is someone who can fill your shoes.”

How To 28

How To Handbook Resumes Metrics 28

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. ” I started writing content or thought leadership.

Consulting 116

Consulting Productivity Advertising Training 116

Harvard Business

MAY 31, 2016

Case study #1: Find out exactly why. ” Case study #2: Address concerns if you can. “The net of it was [that] he was very happy with the leadership we were providing, his compensation, and intellectual stimulation. Case study #3: Resist the counteroffer.

Case Interview 28

Case Interview Case Study Case Studies Travel 28

Tsavo Neal

MAY 25, 2017

“The role of our thought leadership is to educate, not to persuade. And then when he drilled down into the content on our site and saw your article on seed testing equipment and Sheldon’s moisture/nutrient case study, he said it was obvious that our expertise would be quite valuable to the project,” said Lou.”

Consulting 60

Consulting How To Industry Marketing 60

Harvard Business

JULY 18, 2016

Doug identified “Inspiring Trust” as his number one mission in his 10-year turnaround of Campbell Soup Company, where his efforts resulted in cumulative shareholder returns in the top tier of the global food industry, and among the highest measured employee engagement levels in the Fortune 500, particularly with his leadership team.

Financial 28

Financial Culture Leadership Report 28

Harvard Business

NOVEMBER 21, 2017

Lees advises against speaking to folks in HR, since they probably won’t be able to provide you with much useful information — “And you’re just opening yourself up to another sales pitch,” he says. Case Study #1: Talk to outside sources and observe culture firsthand. ” Be introspective.

Culture 28

Culture How To Case Interview Case Study 28

Harvard Business

MARCH 9, 2017

Our two-year research study , including interviews with over 60 senior executives, as well as workshops and case studies, illuminates a glaring blind spot: We simply don’t appreciate how risky it can feel for others to speak up. Leaders often have an inflated idea of how easy it is for others to speak honestly to them.

Case Interview 52

Case Interview Film Case Study Case Studies 52

Harvard Business

JULY 1, 2016

Perhaps he’s a sales whiz, a brilliant marketing strategist, or has great technical chops. Case Study #1: Accommodate your new boss and stay in touch with your old one. ” Case Study #2: Determine why the new boss was appointed and what it means. Instead, think about what he knows that you don’t.

Energy 39

Energy Case Interview Case Study Case Studies 39

Harvard Business

MAY 20, 2016

To illustrate how this all plays out on a larger scale in real companies, here are two mini case studies from businesses we’ve worked with. The New York headquarters housed over a third of its workforce, including developers, the sales team, operations, and leadership.

Exercises 37

Exercises Meeting Real Estate Survey 37

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 40

Marketing Case Study Case Studies Sales 40

Harvard Business

DECEMBER 20, 2018

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. And the sales team — well, they mostly hated it.

Sales 43

Sales Metrics How To Tools 43

Tsavo Neal

FEBRUARY 15, 2018

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. It’s a really, really nice services page that’s connected to some of their thought-leadership. Action step.

McKinsey 60

McKinsey Video Consulting Education 60

Tsavo Neal

JANUARY 25, 2018

Case studies. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Hosting your own web conference. Resources page.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

OCTOBER 9, 2018

Since this is first and foremost the responsibility of leadership, early executive buy-in on becoming a more data-driven company is paramount. Has the company decided to pursue a new business vertical based on data collected by the sales team in the field? ” Highlighting wins like this does a few things.

Data 36

Data Sales Case Interview Meeting 36

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Usability Geek.

B2B 60

B2B Marketing Consulting Advertising 60