Johanna Rothman

AUGUST 12, 2020

Let's set the objective: “Establish New Product X as the premier product in its category.” . Now, you create 3-5 Key Results: Create and publish benchmarks to prove Product X leads the category in the next quarter. Show Product X at a tradeshow in the next quarter. Show Product X at a tradeshow in the next quarter.

Benchmarking 94

Benchmarking Productivity Case Study Case Studies 94

LSA Global

JUNE 18, 2020

For those struggling with how to stand apart from the pack, the encouraging news is that Gartner Research reports that over 50 percent of customer loyalty is driven by how you sell – more than the impact of your brand, product, service, and price combined. The Sales Challenge. Let’s start with the current state of sales.

Sales 36

Sales Training Training Culture 36

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. With productized, you do it the other way around. What do you mean?

Consulting 116

Consulting Productivity Advertising Training 116

Harvard Business

AUGUST 16, 2018

Consider the example of Nicolas, a regional sales vice president at a medical devices company. When promoted to his new role, he inherited a group of district sales managers responsible for selling to hospital systems in their respective geographies. In Nicolas’s case, it was the former.

Turnaround 32

Turnaround Talent Groups Meeting 32

Harvard Business

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. And yet black women’s advancement into leadership roles has remained stagnant , even as the number of them in professional and managerial roles has increased. What made their ascent possible? How did (or didn’t) managers play a role?

Management 37

Management Leadership Culture Development 37

Tsavo Neal

JANUARY 20, 2022

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. Shannon Hall – Leadership Consultant My site is my storefront. In fact, my website is my secret 24/7 sales agent. My site has a lot of videos.

Consulting 167

Consulting Case Study Case Studies Media 167

Harvard Business

JUNE 20, 2017

Dr. Reddy’s: A Movement-Minded Case Study. His leadership team began with a search for purpose. ” But instead of plastering this new slogan on motivational posters and repeating it in all-hands meetings, the leadership team began by quietly using it to start guiding their own decisions.

Culture 53

Culture Company Enterprise Leadership 53

Tsavo Neal

MAY 25, 2017

One sells $10 products, and the other sells $10K-$100K, high-touch consulting services. Core Product. Ultimately, the only thing that matters for consultants is number 12 — core product. “It was the quality of their product — the quality of their advice — that made them valuable and significant to their clients.

Consulting 60

Consulting How To Industry Marketing 60

Women in Consulting

OCTOBER 26, 2015

I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. A sales trainer told me that he thought women were better salespeople because they engage with the prospect. A side note.

Interviews 48

Interviews Case Interview Consulting Bain 48

Harvard Business

JUNE 7, 2016

” Often, the root of the insecurity involves your personal leadership style , says Herminia Ibarra , a professor at INSEAD and the author of Act Like a Leader, Think Like a Leader. Seek ways to incorporate their strategies and tactics into your leadership repertoire. So, for starters, “let up [on] the self-flagellation.”

How To 28

How To Case Study Case Studies B2B 28

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Case studies tell stories of how you’ve helped businesses like theirs. Thought-leadership (articles, essays, white papers, research, courses, etc) demonstrate your expertise.

Case Study 60

Case Study Case Studies Resumes Study 60

Harvard Business

JULY 15, 2016

As a manager, your goal is to keep your team engaged, productive, motivated, and happy. Be frank that the person lacks certain leadership qualities, for example. Case Study #1: Use “radical candor” and look for ways to challenge your employee. ” Case Study #2: Understand what matters to your employees.

Case Study 28

Case Study Case Studies Sales Company 28

Harvard Business

AUGUST 22, 2016

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Pragmatically, you can begin to do this without a whole lot of drama.

Company 28

Company Sales Retail Engineering 28

Harvard Business

JANUARY 29, 2018

And how exactly do you make your case? “Asking for a promotion makes you feel vulnerable,” says Sabina Nawaz , the global CEO coach , leadership keynote speaker, and writer. “This not only showcases your leadership capabilities; it will also relieve your boss to know that there is someone who can fill your shoes.”

How To 28

How To Handbook Resumes Metrics 28

Harvard Business

JULY 1, 2016

Perhaps he’s a sales whiz, a brilliant marketing strategist, or has great technical chops. Case Study #1: Accommodate your new boss and stay in touch with your old one. ” Case Study #2: Determine why the new boss was appointed and what it means. Instead, think about what he knows that you don’t.

Energy 32

Energy Case Interview Case Study Case Studies 32

Harvard Business

JULY 18, 2016

Doug identified “Inspiring Trust” as his number one mission in his 10-year turnaround of Campbell Soup Company, where his efforts resulted in cumulative shareholder returns in the top tier of the global food industry, and among the highest measured employee engagement levels in the Fortune 500, particularly with his leadership team.

Financial 28

Financial Culture Leadership Report 28

Harvard Business

MAY 20, 2016

To illustrate how this all plays out on a larger scale in real companies, here are two mini case studies from businesses we’ve worked with. The New York headquarters housed over a third of its workforce, including developers, the sales team, operations, and leadership.

Exercises 31

Exercises Meeting Real Estate Survey 31

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 33

Marketing Case Study Case Studies Sales 33

Tsavo Neal

JANUARY 25, 2018

Case studies. Selling productized consulting. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

SEPTEMBER 16, 2016

I’ve spent years thinking and writing about one of the great mysteries of leadership and change: Why is it that the people and organizations with the most experience, knowledge, and resources in a particular field are often the last ones to see and seize opportunities for something dramatically new?

Culture 28

Culture Company Case Study Case Studies 28

Harvard Business

OCTOBER 9, 2018

Corporate leaders are becoming convinced of the impact that effective data collection and analysis can have on the bottom line, from tracking daily reports against Key Performance Indicators to make informed decisions on where to spend marketing dollars, to monitoring and evaluating customer communications to adjust product offerings.

Data 31

Data Sales Case Interview Meeting 31

Harvard Business

FEBRUARY 6, 2017

For most of us, it seems pretty simple: when we ship the product or launch the service. And as the world continues to digitize and almost every product and service becomes more driven by (or at least integrated with) software, this need grows even stronger. Our goal might be to sell more of our products online.

Management 28

Management System Software Productivity 28

Kates Kesler

JUNE 11, 2014

Royal Dutch Philips is a $20B diversified consumer electronics, healthcare, and lighting products company. He reset collaborative P&L metrics and business review processes, shared by the region leaders and the global product leaders, to form tight “business handshakes,” that he regards as the center of a granular set of growth strategies.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

JUNE 21, 2017

The skills most frequently mentioned as crucial during early stages include product design and development, pitching, and assembling a founding team. ” Customer discovery and user-centered product design skills are paramount. As one respondent said, “Nothing else matters if you are building a product that no one wants.”

Engineering 36

Engineering Survey Finance Recruiting 36

Harvard Business

JUNE 5, 2017

. “In a 24-7 world, everyone’s time has gotten more crunched,” says Amy Jen Su, managing partner of Paravis Partners and coauthor of Own the Room: Discover Your Signature Voice to Master Your Leadership Presence. Case Study #1: Adjust your management style and focus on peer coaching. ” Jen Su agrees.

Management 28

Management How To Sales Case Study 28

Harvard Business

JANUARY 23, 2018

Software doesn’t always end up being the productivity panacea that it promises to be. The enterprise history of personal productivity tools offers plenty of unhappy litanies of unintended consequences. The intelligent networks to counter-productivity hell are wired with good intentions. They shouldn’t be so sure.

Enterprise 28

Enterprise Software Data Training 28