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Review of “Open Leadership” Framework (Leadership and Social Technologies Book)

Steve Shu Consulting

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead.

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37 Terrific Teamwork Quotes: Embracing the Power of Unity

Rick Conlow

Increased Productivity: According to a study by the McKinsey Global Institute, productivity improves by 20-25% in organizations with connected and collaborative employees. Finally, see Rick’s newest book. Visit the RCI store: Books & Training Resources. For yourself, why not embrace the power of unity?

ROI 72
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Podcast Advertising: Ultimate Guide to Podcast Ads [2024]

Buzzsprout

It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. If you plan on buying ads via a CPM model, running your campaign cost (or "ad spend") through a CPM calculator can help determine whether your ROI will be worth your investment.

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Which Book Publishing Option Is Right for You?

Emerson Consulting Group

If you want to be respected as a “thoughtleader” and if you especially want to add speaking engagements to your marketing repertoire, you must consider writing and publishing a book. The credential of book authorship–despite the rise of social media, YouTube, and Internet marketing–holds no equal.

Film 40
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Clarify the Difference Between Outputs, Outcomes, and Benefits

Johanna Rothman

I gave examples of a variety of product-based outcomes in Consider Product Options with Minimum Outcomes. Or a chapter in a book. I publish a wide variety of blog posts and books about agility in all forms. I offered the outcome: a complete book. That's why I hate the idea of ROI for any kind of product.

Agile 92
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25 Reasons to Use Social Media

Chad Barr

Promote your products and services. Measure your ROI and adjust as needed. Get your copy of my latest new books available now on my Amazon’s author page. Become a prolific content creator. Create new connections. Increase your brand awareness. Share your announcements. Tell your story. Repurpose your content.

Media 52
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Why Minimize Management Decision Time

Johanna Rothman

Or, that someone is supposed to estimate ROI when no one has done any small experiments to see if anyone would buy/use this product/feature. I always estimate how long my books take. I'm still experimenting with my book writing to make it faster.). On this project, the team looks ahead for the product strategy.