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Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

included me on her distribution list for an advanced reading copy of her new book, The 24-Hour Customer. I cannot say enough good things about this book. In my mind, the book is excellent for executives, strategists, marketing, and innovators. The Why/What/How/Who marketing segmentation pecking order).

Marketing 256
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Johanna’s 60 Seconds of Writing WIP for April 12, 2024

Johanna Rothman

My podcast this week is from the speaking book. The podcast: The video: [link] The Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s Writing WIP for April 12, 2024, where I read an excerpt of just a minute of some writing in progress. This excerpt is from the speaking book.

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Acing the Case Study Assessment

freshminds

The Case Study of the consulting interview process may seem like the most daunting part for some. These usually include Market Sizing, Business Operations/Strategy and Logic but could include some brain teasers too to test out your financial and business sense. McKinsey - Four practice case studies to work from here.

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Do You Want to Create an Online Course?

Chad Barr

When contemplating the creation of your new course, think about it similarly to writing a book with the following steps: Craft your powerful and attention-grabbing title and subtitle. Now go and record a video or an audio for each of the subchapters. Client case studies and quotes.

Course 52
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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

To motivate visitors to fill out your survey, you can offer them a reward or something for free, like a case study, e-book, a free trial of your product, or anything that doesn’t cost you a lot but creates a hook for conversion. In addition to adapting your site for mobile, you need to work on mobile marketing as well.

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Action Plan Partial Sabbatical Update

The Fearless Marketer

When I started my business more than three decades ago I read a LOT of books. I figure something like 500 business, marketing, and personal growth books over a period of 15 years. Somewhere along the way, I maxed out on reading business and marketing books and cut my reading dramatically. This book rocked my world.