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Achieving Startup Success via Product-Market Fit

Tom Spencer

Others have developed theories to explain why businesses fail and what criteria distinguishes successful founders from unsuccessful ones. While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail.

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Moving Beyond Stage-Gate Project Management

Harvard Business

This article describes how German automaker BMW and European airline Air France have developed new approaches to managing large projects aimed at creating fundamentally new products, ideas or that profoundly alter human behaviors.

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

Southwest Airlines: Southwest Airlines is known for its strong commitment to servant leadership. As a result, the airline has consistently ranked high in customer satisfaction and employee engagement. The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development.

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

While electric vehicles are already replacing conventional automobiles, no electric aircraft is ready for large scale commercial production that can usher in a sustainable revolution in aerospace. This includes not only commercial airlines, but also cargo planes and military aircraft. The Aviation Market. per year over the same period.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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How Companies Can Champion Sustainable Development

Harvard Business

Given political climates around the world and a new wariness around international cooperation, the private sector could find itself in the hot seat: trying to pick up the slack on big issues from climate change to sustainable development. The problem is that the private sector is not easily organized to create or bolster public goods.

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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business

To them, the unit of differentiation is an individual product, service or brand. The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. This is a change from the differentiation strategies of the past.