Remove whats-your-slogan
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What’s Your Slogan?

Chad Barr

I recently received, what seemed to look like, a robotext on my phone from one of the political parties asking me to participate in a zoom call featuring a representative from the State Board of Education. I simply asked, “what is the persuasive message and platform you are putting out to win over voters in the midterm?”

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Why and How Personal Branding is Vital for Independent Consultants

Successful Independent Consulting

You need to be top-of-mind when the need for your expertise pops up so the client thinks to call you, or their colleague thinks to refer you. It’s not about creating a fancy logo or website; it’s about being known for something and consistently emphasizing your expertise. It’s about your reputation. What am I known for? (Or,

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How should we celebrate your day?

Seth Godin Blog

If today was a holiday in your honor, what would it be about? If we had to examine everything about you, your work, your impact, your reputation–what would be the positive caricature we would draw? What sorts of slogans, banners and greetings would we use to celebrate you and your work?

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Who Is Your Customer?

Tom Spencer

The product in question was a t-shirt with the slogan, “Australia EST 1788″ The shirts were produced for Australia Day 2014, which will be celebrated on January 26th, Sunday week. For some, the historical quirks of how the British came to establish sovereignty make the statement “Australia EST 1788″ a racist slogan.

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The end of dumb pipes

Seth Godin Blog

The phone company didn’t care what sort of conversation you were having. Same is true for cable–what you watched didn’t matter to them. They can optimize for you and your needs. They know what you’ve done and they should be able to guess what you might want next. The call was the call.

Retail 38
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Stale Content: Are You Driving Your Clients Away?

Chad Barr

When was the last time you posted fresh content on your website? Missed Opportunities: Regularly creating new content showcases expertise and innovation, whereas stale content invites missed opportunities with your target audience. So, how can you revitalize your digital content? You have the power to transform your business.

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5 Typical Phases of Organizational Change that Must Be Navigated

LSA Global

To succeed, they had to adapt to ever-changing environments and what they learned along the way. Effective change visions are not mere slogans; they are co-created and shared declarations of a better future state that ignite passion and purpose. Is your vision for change clear and compelling enough to rally the troops?