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Behavioral Science Casebook Example: Ring Website Screens

Steve Shu Consulting

Goals What is the apparent priority in terms of product versus service sales? Goals Products appear to be the priority, although some space is given to services. For example, products appear as the first item in the menu bar (primacy effect). Unclear how the blue circle “Sale” icon differs from the “Save $X” label.

Examples 195
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Business Development and Networking During a Pandemic Lockdown

Successful Independent Consulting

I don’t know how to do sales! So use this time to strengthen your relationships with clients, prospects, and colleagues who may be able to refer you to other prospective clients. Thinking of you, -- Liz I closed the emails with “no need to reply” to help avoid being perceived as “sales-y”. Will I be able to find enough work?

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Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. For many of us, our marketing departments could take a vacation for a month, and new visitors and leads would continue to come in, and existing customers would continue to refer new business. Sales reps leveraged that information gap to create a lot of trust.

Sales 49
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Question: When Should You Compete on Price?

Wakeman Consulting Group: Dave's Blog

I’ve had several reader and listener questions on price that I have been wanting to record responses to…today, I’ll answer one submitted: The question is: What are my thoughts on when a business should or shouldn’t compete on price against competition with a similar/same product? Why is this the case?

Sales 59
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Fixes That Fail

Markovitz Consulting

The reorgs didn’t address the real problems with our products and pricing. People who study system dynamics refer to “ fixes that fail.” But over the long run, machines begin to break down more frequently, product quality declines, and total costs eventually increase. They want good products and services at fair prices.

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Bank Profitability: Decoding the Income Statement

Tom Spencer

Bank’s Income Statement It’s important to note that banks have diverse product offerings and client types, and the reporting of business lines such as retail banking, wholesale banking, and wealth management can vary between different banks. The interest rate set by the central bank serves as a benchmark or reference rate for banks.

Banking 88
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The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

Sales 28