Behavioral Science Casebook Example: Ring Website Screens
Steve Shu Consulting
FEBRUARY 16, 2021
Goals What is the apparent priority in terms of product versus service sales? Goals Products appear to be the priority, although some space is given to services. For example, products appear as the first item in the menu bar (primacy effect). Unclear how the blue circle “Sale” icon differs from the “Save $X” label.
Let's personalize your content