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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Cracking the Code: Retaining Top Talent in a Competitive Market

Peter Stark

As we start to see the tough employee market ease some, we are hearing from our clients that they are working on growing their staff again. Basically, it is still a challenging time for recruiting. Keep People in the Loop We’ve never done a survey that resulted in employees saying that they got too much information.

Talent 29
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Mastering the Art of Leading Remote Work Teams

Rick Conlow

However, Amazon’s Mechanical Turk survey found that the average remote worker spent nine hours a week doing other tasks during work schedules besides working. Ensure employees have reliable access to these tools and provide training if needed. Provide access to online training resources, virtual workshops, or conferences.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” asked the clever riff aimed at Uber workers.

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Synergy Unleashed: The Power of Great Teamwork

Rick Conlow

Our assessment identified a silo mentality throughout the organization and minimal leadership development or training. We addressed the issues with new communication channels, customer service and quality initiatives, on-going quality leadership training for all leaders (executives, too), and team development applications.

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7 Ways Your Employee Engagement Survey Can Help You Win the War for Top Talent (or Not) – Part 2

Peter Stark

In last week’s blog we addressed 7 reasons your Employee Engagement and Opinion Surveys can be a waste of time and fail to bring about positive changes in your organizational culture and help you win the war for top talent. Identify training and growth opportunities. When a leader is in trouble, it’s easy to make an action plan.

Survey 22
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A Survey of 19 Countries Shows How Generations X, Y, and Z Are — and Aren’t — Different

Harvard Business

In a survey of 18,000 professionals and students across these three generations from 19 countries, we found some important differences in their aspirations and values. Our survey respondents gave varying reasons. Companies may want to consider virtual reality as a tool for recruiting these cohorts. Leadership Ambitions.

Survey 44