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Marketing Plan? Hell No – Do This Instead

Do It! Marketing

Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years? No you do not. Next — do you need to execute on your daily and weekly MMA (money making activity) tasks? No you do not. The post Marketing Plan? Marketing.

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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise. Local market conditions: Professionals in New York and San Francisco get paid more than those in Cincinnati or Boise—by some estimates, up to 25 percent more.

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Applied Behavioral Economics Rule of Thumb #5: Recognize the Possibilities and Perils of Anchors

Steve Shu Consulting

Do it the right way (based on the design of the boat), you can keep your boat roughly confined to an area. Do it the wrong way, and you could flood, capsize, or sink your boat. A second group of people followed the same process, except that instead of the 180-foot anchor, a much taller, 1200-foot anchor was used.

Examples 195
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How Agile Managers Use Uncertainty to Create Better Decisions Faster

Johanna Rothman

However, I don't do long consulting contracts—by design. I do offer longer-term advisory services , starting at a quarter in duration and extending up to a year. Then, when the client is ready, we can do the next thing. However, managers don't create features as agile teams do. We have to know now.”

Agile 95
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Now Is the Best Time to Raise Your Rates

Successful Independent Consulting

Instead, I suggest triangulating on a rate that seems fair. For example, if your rate is now $150 an hour, what do you think is a logical next step? Do the math a few different ways and see how these numbers play out. Do some market-rate benchmarking to learn what other consultants are charging, or what clients are paying.

Policies 195
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. And they don't have the same vocabulary as you do.

How To 401
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Homeless Thanksgiving at Junction Park

Action Plan

A friend had recently suggested to me that I talk to homeless people instead of ignoring them. A friend had recently suggested to me that I talk to homeless people instead of ignoring them. One of them, Chris, ended up doing some work for me (but that’s another story). All you need to do is ask people.

Meeting 52