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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table? At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. Products should be tested and optimized.

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Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. These days newsletters come in all levels of graphic design from text alone to magazine style approaches that have audio and video links built in.

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5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

In a time where we have 24/7 news websites and free information literally at our fingertips, why do a lot of people still go out and buy magazines and newspapers? Branded Products. There are quality products such as mouse pads, usb sticks, mugs and many more that are not only practical but double as great advertising.

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NSA Breaks Into Secure Communication Links of Google and Yahoo; Italian Magazine Claims NSA Monitors Pope

MishTalk

This allows for data/message confidentiality, and message authentication codes for message integrity and as a by-product message authentication. Italian Magazine Claims NSA Monitors Pope. This story is not yet confirmed but Reuters reports Italian magazine says U.S. spies listened to pope, Vatican says unaware.

Data 70
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Clarity Consultants Named to Training Industry’s Custom Content Development Watch List for Second Year

Clarity Consultants

It encapsulates the creation of learning programs from initial design to finished product. Industry visibility, innovation and impact in the learning services training market. Client representation. Business performance and growth.

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The banality of the magazine rack

Seth Godin Blog

Stop for a minute to consider those magazines that stack up like firewood at the doctor's office, or that beckon you from the high-priced newsstand before you get on the airplane. The mass-market fad diets, the conventional stories, the sameness tailored for a mass audience. The celebrity/gossip/self-improvement category.

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Alcohol vs. cannabis marketing

Seth Godin Blog

[There’s a lesson here for all marketers—legacy brands have clouded our understanding of what marketing can do today…]. The question some professional marketers are asking is: Will there be worldwide profitable brands for pot that are similar to Bacardi, Johnnie Walker and Smirnoff for alcohol? It seems like one.