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Why You Must Measure Marketing ROI

Henry DeVries

Marketing leaders need to start speaking the language of business. That language talks about return on investment.

ROI 68
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Change Management Services: Who Can Benefit and Why

Business Consulting Agency

Change management services help these organizations navigate large-scale changes effectively by: Aligning leadership and stakeholders to drive change initiatives. Maximizing ROI and achieving desired outcomes from change investments. Increased agility and adaptability to market changes.

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Getting your clients to do your marketing for you

The Source

The results of a recent global survey we carried out of 3,500 senior buyers of consulting will be particularly interesting to those within consulting firms who have an interest in the success of thought leadership. So far, so good when it comes to proving ROI.

ROI 59
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Thought leadership for an audience of one

The Source

Producing great thought leadership is an expensive and time-consuming business, after all, so it makes sense to ensure that as many clients and prospects as possible engage with it, in order to help deliver the ROI that is needed to justify the effort involved. Clients are busy, and thought leadership is plentiful. …

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Review of “Open Leadership” Framework (Leadership and Social Technologies Book)

Steve Shu Consulting

Charlene Li, founder of the Altimeter Group and co-author of the bestselling book Groundswell , was generous to include me on her distribution list for an advanced reading copy of her new book Open Leadership: How Social Technology Can Transform the Way You Lead. customer service, marketing), and organizational models (e.g.,

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Here’s The Way Trusted Advisor Brands Are Converting More Right-Fit Clients

Henry DeVries

Hannah Roth from the marketing agency Predictive ROI shares the advantages of using a Community Tree Model to map out the different elements of building a community for your brand and the brands of your clients.

ROI 81
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6 Datasets to Help Gain Consensus on Your Digital Transformation Project’s Scope and Deliverables

PM Alliance

This is particularly true with digital transformation initiatives, which must often balance the difficulties of long project durations against the market realities of ongoing technology advancements that can quickly change what’s needed (or expected, or available) in a new solution.

ROI 73