Remove Agile Remove Leadership Remove Marketing Remove ROI
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Change Management Services: Who Can Benefit and Why

Business Consulting Agency

Change management services help these organizations navigate large-scale changes effectively by: Aligning leadership and stakeholders to drive change initiatives. Maximizing ROI and achieving desired outcomes from change investments. Increased agility and adaptability to market changes.

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Why Minimize Management Decision Time

Johanna Rothman

.” In my experience, when organizations want to use agile approaches or transform in some way, the managers start with the teams. Agile approaches can help teams improve, and many teams do release value faster. External market forces created the need for the managers to change their minds. The problem?

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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

Strategic Planning and Management Insights

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Are you having a strategy meeting soon?

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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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How One CMO Revamped Her Role

Harvard Business

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” As an example, the CEO had been discussing the importance of driving more agile decision making.

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To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. And this despite having working prototypes of devices that could have come to market as the iPhone or iPad – years before Apple invented them.

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How to Succeed With Digital Transformation Projects

Comatch

Digital transformation must become a priority for organizations that don’t want to get left behind in an increasingly competitive market where data drives decision-making. If an organization’s leadership is willing to champion a transformation project, the chances of success have dramatically increased.

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