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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

As the conversation unfolds, we discuss practical strategies for navigating these liminal spaces during significant life changes. He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry.

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Bud Light’s Declining Sales are About More Than a Boycott!

Wakeman Consulting Group: Dave's Blog

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. The big lessons from this recent decline in Bud Light sales: * Brand Purpose is mostly BS. It is too simplistic for me.

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7 Creative Ways to Boost E-commerce Sales

Tom Spencer

Here are 7 e-commerce marketing techniques to boost your online sales. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Social media is also a great way to spread the word about new promotions and sales, driving more traffic to your site.

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How Research Says to Avoid Bad Sales Hires

LSA Global

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t. That’s a recipe for bad sales hires.

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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. In this article, we will examine 5 strategies that you can adopt to increase your chances of success. Ideal backgrounds include business communication, public relations, marketing, journalism, and advertising.

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Creating a Can’t-Lose Game Plan for Sales

1 to 1

A strong team that is well-practiced and has mastered the fundamentals is key to sales success – but even the best team can fumble out in the field without a solid game plan. Know your sales targets. Team leaders and members need to know their end-game goal if they’re going to devise a winning strategy to attain it.

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