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Bud Light’s Declining Sales are About More Than a Boycott!

Wakeman Consulting Group: Dave's Blog

Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. The big lessons from this recent decline in Bud Light sales: * Brand Purpose is mostly BS. It is too simplistic for me.

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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry. After winning individual and sales management awards (highest performance in sales, branch of the year), he went on to co-found Two Roads Professional Resources Inc.,

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7 Creative Ways to Boost E-commerce Sales

Tom Spencer

Here are 7 e-commerce marketing techniques to boost your online sales. Minimizing these costs can help e-commerce businesses retain customers during the checkout process and ultimately increase sales. Social media is also a great way to spread the word about new promotions and sales, driving more traffic to your site.

Sales 60
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How Research Says to Avoid Bad Sales Hires

LSA Global

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t. That’s a recipe for bad sales hires.

Sales 36
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The Seven Steps in the Sales Process

Women in Consulting

Are you aware of the steps that top sales people take to successfully land those new clients? Try following these seven steps to increase sales and reach those new clients. Some things you might try: advertising in trade journals, attending networking events, using social media, buying ads on Google or Facebook etc.

Sales 73
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When is a Business Prepared for Sale?

Martinka Consulting

If the management team, or part of it, leave and sales go down so does his ultimate payout. The post When is a Business Prepared for Sale? Both offers have an earnout component so one topic I’ve brought up repeatedly is about how his staff will relate to each buyer because my client’s company does not run at super speed.

Sales 40
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Creating a Can’t-Lose Game Plan for Sales

1 to 1

A strong team that is well-practiced and has mastered the fundamentals is key to sales success – but even the best team can fumble out in the field without a solid game plan. Know your sales targets. Ultimately, in the sales industry, we are here to deliver on target,” said Banks. Be flexible with your sales gameplan.

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