Bud Light’s Declining Sales are About More Than a Boycott!
Wakeman Consulting Group: Dave's Blog
JUNE 14, 2023
Lots of comments on this The Wall Street Journal story about the decline in sales of Bud Light , tying the sales decline to a “boycott” I’m skeptical of that line of reasoning. The big lessons from this recent decline in Bud Light sales: * Brand Purpose is mostly BS. It is too simplistic for me.
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