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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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What Do Creative Marketers Look Like?

The Fearless Marketer

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. Judy went on to grow her business very successfully over the next three decades and continues to market it in creative ways. How’d she do it?

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Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. Organizations should begin with job analysis performed by trained I-O Psychology professionals.

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Consultant Marketing Trust Barometer

Jerry Fletcher

A stunning 92 percent of employees surveyed in the 2020 Edelman Trust Barometer say that they expect their employer’s CEO to speak up on one or more issues ranging from income inequality to diversity and training for jobs of the future. That means typing “Trust Research” into Google. Richard Edelman. See Jerry’s new speaker demo reel.

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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

Chris sheds light on our collective discomfort with uncertainty and how coaching and consulting can train us to build resilience during such tricky times. First coined by Arnold Van Gennep, it is a fascinating term that captures the transitional phase between what was and what is yet to be. His formal education includes a Ph.D.

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Without changes outdated polices and training on the topic, it is challenging to adopt and implement servant leadership principles. Study the literature, get training and coaching, and do your homework.