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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Chris Hoff’s Guide for Consultants and Coaches Navigating Radical Change

Consulting Matters

Chris sheds light on our collective discomfort with uncertainty and how coaching and consulting can train us to build resilience during such tricky times. He began his career in sales and sales management with a division of a Fortune 500 company in the aerospace and defense industry.

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Does Your Team Hoard Information?

Harmonious Workplaces

When auditing a sales report, the CRM manager notices the report omits contact information for many company accounts. The sales manager states that he doesn’t trust the other salespeople to not “steal his contacts,” so he does not report contact information, communications, or other data pertaining to his deals. Why allow stinginess?

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Servant Leadership: Principles, Popularity, and Payoff

Rick Conlow

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Without changes outdated polices and training on the topic, it is challenging to adopt and implement servant leadership principles. Study the literature, get training and coaching, and do your homework.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Diversify and Create Multiple Income Streams as a Consultant with Dorie Clark: Podcast #11

Consulting Success

She is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. 11 years ago, Dorie Clark was focused on one job — helping companies with their marketing strategies and social media presence. Develop Your Marketing Approach as Your Business Grows.

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Don’t Assume a Universal Based on Your Situation

Martinka Consulting

It seems very wrong given on May 16 the Wall Street Journal had an article about how auto manufacturers are gearing up. They’re assuming, and hoping, the rest of the world emulates China where auto sales are skyrocketing because people don’t want to ride buses, subways, trains, or be in an Uber, Lyft, taxi.

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