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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

The reply: Spend five hours a month in meetings (roughly an hour each week). No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. Even though their offer will cost the consultant time, money, and intellectual property.

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.

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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. It all starts here.

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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Or would you have imagined the explosion of meetings software that has occurred in the last six months? It’s great until it isn’t. And so it goes.

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Success With Business Startups Through Professional Assistance

Business Consulting Agency

Starting a business involves a myriad of challenges and considerations: Market Research : Identifying viable market opportunities and understanding consumer preferences. Legal Compliance : Navigating complex legal requirements, including business registration, permits, and intellectual property protection.

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From Idea to Reality: How Consultants Support Investors

Business Consulting Agency

The Entrepreneurial Landscape: Navigating Challenges Entrepreneurs and investors embarking on new business ventures face a myriad of challenges: Market Research : Identifying viable market opportunities and assessing their potential. Marketing and Branding : Creating effective marketing strategies and building a strong brand presence.