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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. It all starts here.

Marketing 202
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Success With Business Startups Through Professional Assistance

Business Consulting Agency

Starting a business involves a myriad of challenges and considerations: Market Research : Identifying viable market opportunities and understanding consumer preferences. Business Planning : Developing a comprehensive business plan that outlines goals, strategies, and financial projections.

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From Idea to Reality: How Consultants Support Investors

Business Consulting Agency

The Entrepreneurial Landscape: Navigating Challenges Entrepreneurs and investors embarking on new business ventures face a myriad of challenges: Market Research : Identifying viable market opportunities and assessing their potential. Marketing and Branding : Creating effective marketing strategies and building a strong brand presence.

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5 Rookie Consulting Mistakes (And How to Avoid Them)

Consulting Matters

So when I was doing my initial contracting meetings, I was motivated to offer detailed solutions to my clients because the more steps, the more money I made.for this ONE client. Thinking about yourself and your fees in this way will literally transform how you show up in a client contracting meeting.

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5 Rookie Consulting Mistakes (And How to Avoid Them)

Consulting Matters

So when I was doing my initial contracting meetings, I was motivated to offer detailed solutions to my clients because the more steps, the more money I made.for this ONE client. Thinking about yourself and your fees in this way will literally transform how you show up in a client contracting meeting.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. Invest properly in your business and your own professional development. Nurture the relationship with your future clients and actively enticing them to take the next step to meet with you to explore the the potential of partnering.