Remove Intellectual Property Remove Marketing Remove Meeting Remove Productivity
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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

The reply: Spend five hours a month in meetings (roughly an hour each week). No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. See Project Lifecycle Workshop: How to Manage Project Risks to Release Successful Products.) I don't expect exposure.

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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. We don't sell a tangible product or service.

Marketing 202
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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Or would you have imagined the explosion of meetings software that has occurred in the last six months? It’s great until it isn’t.

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Success With Business Startups Through Professional Assistance

Business Consulting Agency

Starting a business involves a myriad of challenges and considerations: Market Research : Identifying viable market opportunities and understanding consumer preferences. Legal Compliance : Navigating complex legal requirements, including business registration, permits, and intellectual property protection.

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From Idea to Reality: How Consultants Support Investors

Business Consulting Agency

The Entrepreneurial Landscape: Navigating Challenges Entrepreneurs and investors embarking on new business ventures face a myriad of challenges: Market Research : Identifying viable market opportunities and assessing their potential. Marketing and Branding : Creating effective marketing strategies and building a strong brand presence.

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Medtech May Be Emerging Markets’ Next New Thing

BCG

Medical technology is poised to become one of the next industries to break out of emerging markets and play on the global stage. Compared with other industries, medtech has been a late bloomer in emerging markets. Of the revenues generated by the top 200 medtech companies globally in 2015, emerging-market companies contributed just 2%.