article thumbnail

A New Generation of Drug Therapies Requires New Business Strategies

Harvard Business

The shift to advanced therapeutic modalities (ATMs) promises to change the nature of competition in the pharmaceuticals industry.

article thumbnail

Creating a Product Line for Doctors

Business Consulting Agency

Establishing a product line tailored for medical professionals presents an exceptional opportunity for supplemental revenue, scalability, and an array of other advantages. Creating a product line for doctors with expert assistance for better results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Informed consent (rarely is)

Seth Godin Blog

But when we add the network effect, profit-seeking industrial entities, statistics, long-term impact and side effects, it often falls apart. And while it’s easy to overregulate the testing and distribution of pharmaceuticals, it’s even easier to underregulate them. We’re good at knowing what we want.

article thumbnail

9 inspirational videos on leadership and change

Brimstone Consulting

For more than 40 years, we have worked side by side with extraordinary leaders to help them spur changes and drive transformation in their organizations, businesses, and industries. In this spirited talk, he highlights three important changes we should understand for better productivity and calls for a stronger culture of “smart failure.”

Video 82
article thumbnail

What’s Driving Superstar Companies, Industries, and Cities

Harvard Business

We focus on economic profit rather than revenue size, market share, or productivity growth because these other metrics risk including firms that are simply large and may not create economic value. Productivity can help; but it is not enough to achieve superstardom.

article thumbnail

What’s the Difference between Territory Management and Account Management

LSA Global

For example, pharmaceutical sales reps may be calling on multiple doctors, hospitals, and pharmacies within their assigned geographical area. Just realize that sales territories require sufficient sales coverage that could be a challenge if your sales force is organized by product line or specialty area.

article thumbnail

Combatting COVID-19 in Emerging Markets

Tom Spencer

When the COVID-19 crisis became evident in South Africa in mid-March, the South African government put strict lockdown measures in place, including school closures and store lockdowns which were accompanied by reducing the output of production facilities. Unfortunately, households are not the only ones feeling the brunt of NPI’s. Conclusion.

Marketing 103