Successful Independent Consulting

MARCH 11, 2022

Forget social media, email lists, and search engine optimization (SEO). It’s best if the websites you like are in the same industry or have the same purpose (for example, to increase credibility). What is the market segment or industry of your ideal client? Confusion and misconceptions about websites are endless.

Industry 370

Industry Examples Marketing Engineering 370

BCG

MARCH 21, 2016

The global television industry is in the midst of a digital revolution. With so many across the industry jockeying for position, the market for media stocks has become extremely volatile. Will current industry leaders retain their winning positions, or will they crash and burn? Focus Monday, March 21, 2016.

Industry 75

Industry Sports Video Media 75

Strategy+Business

JUNE 10, 2018

A new generation of smartphones, powered by artificial intelligence, could be in consumers' hands within the next few years and will have deep effects on every player in the technology, media, and telecommunications industry.

Media 53

Media Telecommunications Industry 53

Business Consulting Agency

MARCH 15, 2024

Marketing consulting services have emerged as invaluable partners for companies of all sizes and industries seeking to enhance their marketing results. They ensure consistency across all marketing touchpoints, from website content and social media posts to email newsletters and promotional materials, creating a cohesive brand experience.

Marketing 52

Marketing Consulting Agile Advertising 52

Seth Godin Blog

AUGUST 9, 2019

In every era, traditional media channels will diminish, dismiss and ignore the new ones. The book industry generally ignores every innovation in tech. New media tends to be adopted by amateurs first. But professional content for the masses is precisely what old media stands for. Radio shows rarely became TV shows.

Media 27

Media Film Advertising Culture 27

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. The truth is that no matter where a crisis originates, it will end up online and online includes, but is not limited to, social media.

Media 101

Media Course Process Improvement Journal 101

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare. Implementing strategies.

Media 80

Media Government Healthcare Management 80

Tom Spencer

JUNE 1, 2015

This is a guest post from Archie Ward , a business consultant and social media strategist. Consultants rely on image as much as they do with any other form of credibility, and one of the avenues technology has provided for consultants to easily differentiate themselves from others in their field is through the use of social media.

Media 60

Media Consulting Advertising Conference 60

Martinka Consulting

JUNE 19, 2019

We really picked it up on the social media marketing. A business can grow market share, even in a stagnant industry, by buying other companies or their customer list. And if you’re not in a stagnant industry, do the same things. The post Stagnant Industry, Stagnant Company, What To Do? Author) Mary Norris.

Industry 40

Industry Company Meeting Media 40

BCG

SEPTEMBER 6, 2016

Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. Media companies need to transform their core technology to stay in the game. Article Tuesday, September 06, 2016.

Media 40

Media Meeting Fashion Advertising 40

Women in Consulting

OCTOBER 14, 2012

Backed by award-winning services and support teams, Blackbaud’s comprehensive set of Internet solutions, featuring Blackbaud NetCommunity and Blackbaud Sphere eMarketing along with our industry leading peer-to-peer and event fundraising solution, Friends Asking Friends , is designed to meet the evolving needs of nonprofits.

Media 130

Media Nonprofit Marketing Software 130

Harvard Business

NOVEMBER 15, 2023

However, thanks to the rise of the internet and social media and the proliferation of data on ESG performance, consumers (and employees) are now acutely aware of whether organizations are actually practicing what they preach.

Company 75

Company Media Data Industry 75

Seth Godin Blog

OCTOBER 27, 2014

The thing is, the media does this to us all the time. Actually, we''ve been doing it to ourselves, by rewarding the media for making us panic.). The media rarely seeks out people or incidents that encourage us to be calm, rational or optimistic. I don''t think the media-industrial complex has earned the pass we give it.

Media 55

Media Culture Industry 55

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. ” But countless businesses have done just that with social media. Evan Smogor/Unsplash.

Media 48

Media ROI Company Metrics 48

BCG

JUNE 8, 2016

Digital technology is no longer the disruptive force in print media—it is the driving force that shapes content creation and distribution. The distinction between print and digital is not relevant anymore: publishers have become, with varying degree of success, digital media companies.

Media 40

Media Advertising Industry Culture 40

Harvard Business

JUNE 5, 2017

In the fall of 2014, in the midst of controversy about Facebook’s real-name policy and selling of user data, a new social media platform called Ello caught fire. The media dubbed Ello the “Anti-Facebook” and, at its peak, the social network was getting membership requests from more than 30,000 new users per hour.

Media 35

Media Study Company Research 35

Seth Godin Blog

JULY 22, 2019

Since the first story was carved on a rock, media pundits have explained that they have simply given people what they want, reporting the best they can on what’s happening. In fact, it’s becoming ever more clear that the attention-seeking, profit-driven media industrial complex drives our culture even more than it reports on it.

Media 36

Media Culture Report Productivity 36

The Thirsty Dog

DECEMBER 11, 2013

In this installment, Jason Price covers the impacts of declining Ad Revenue and an Aging Readership on the print news media industry. The post Print Media Doom Part 1: Is Ad Revenue Decline the Beginning of the End? appeared first on The Thirsty Dog Blog.

Media 74

Media Industry Consulting Advertising 74

Harvard Business

FEBRUARY 28, 2023

A conversation with the University of Pennsylvania’s Emily Hund on an increasingly important part of the online economy.

Industry 68

Industry Media Marketing Strategy 68

Tom Spencer

AUGUST 18, 2023

Breaking into this potentially lucrative niche within the consulting industry is both a science and an art. This project sparked my interest in marketing & sales consulting, and provided me with directly relevant experience that will help me to apply and interview for jobs in the industry.

Marketing 78

Marketing Consulting Case Interview Interviews 78

The Thirsty Dog

DECEMBER 18, 2013

In this installment – Jason Price examines the effects of limited vision and strategy and the corresponding decline in advertising revenue have had in the print media industry. The post Print Media Doom Part 2: Lack of Vision and Strategy = Epic Fail appeared first on The Thirsty Dog Blog.

Media 59

Media Strategy Strategy Strategy& 59

The Thirsty Dog

DECEMBER 5, 2013

The first in a series by Jason Price focusing on the decline and impending demise of traditional print media in its current form as digital media emerges. The post Why Mainstream Print Media is Doomed in its Current Form appeared first on The Thirsty Dog Blog.

Media 74

Media Consulting Industry 74

Business Consulting Agency

AUGUST 7, 2023

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. Market Research : Conduct thorough market research to assess industry trends, competitors, and market dynamics. Public Relations : Develop a public relations strategy to manage your business’s reputation and handle media inquiries.

Advertising 52

Advertising Marketing Engineering Analysis 52

Tom Spencer

AUGUST 11, 2023

One particular facet of AI that is revolutionizing the finance industry is natural language processing , which leverages AI and machine learning algorithms to extract valuable insights from vast volumes of textual data. He studied Industrial and Labor Relations at Cornell University.

Finance 78

Finance Analysis Data Financial 78

Business Consulting Agency

DECEMBER 7, 2023

In today’s dynamic business landscape, marketing departments across diverse industries are constantly challenged to innovate, adapt, and optimize their strategies to stand out in a crowded marketplace.

Marketing 52

Marketing Advertising ROI Methodologies 52

Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Could specialized social media handle these functions better than the dominant players?

Media 37

Media Metrics eBook Software 37

Business Consulting Agency

APRIL 4, 2024

Marketing consultants stay abreast of industry advancements, emerging platforms, and consumer preferences, integrating cutting-edge tools and techniques into clients’ marketing endeavors. This proactive approach ensures that businesses remain competitive and agile in responding to changing market dynamics.

Marketing 52

Marketing Consulting ROI Industry 52

Business Consulting Agency

MARCH 27, 2024

Marketing experts leverage industry knowledge, market research, and data analytics to identify opportunities, assess competitive landscapes, and devise strategies that maximize ROI. Consultants oversee the execution of marketing initiatives, monitor performance metrics, and make data-driven optimizations to achieve desired outcomes.

Marketing 52

Marketing ROI Metrics Efficiency 52

Tom Spencer

APRIL 7, 2023

This is the fifth of a seven-part series looking at artificial intelligence and its implications for the consulting industry. AI-powered tools, such as natural language processing (NLP) and machine learning (ML), are able to generate valuable insights from unstructured data, such as customer reviews and social media posts.

Examples 88

Examples Consulting Management Tools 88

Tom Spencer

MAY 27, 2015

The challenge is that to do that properly and to be able to figure out what you should actually do, you need to understand the media industry and what it is that people actually want to go and read. In the world of media the technology part is incredibly important. It’s almost impossible to put into words how little they know.

Media 60

Media Video Journal Metrics 60

BCG

OCTOBER 27, 2016

Technology innovation, the intensifying march of digitization, and the cumulative effect of the “big exponentials”—the laws of accelerating growth governing processing power, storage, and bandwidth—are shattering, reshaping, and redefining economics in and across industries.

Media 40

Media Telecommunications Metrics Report 40

Business Consulting Agency

MARCH 20, 2024

For skin care companies aiming to establish a successful brand, launch innovative product lines, and navigate the competitive beauty industry, partnering with business experts can be a strategic advantage.

Retail 52

Retail Advertising Sales Trends 52

Harvard Business

JANUARY 15, 2017

So far, government and the media have borne the brunt of populist anger, while businesses have remained above the fray. For 17 years the Edelman Trust Barometer has surveyed tens of thousands of people across dozens of countries about their level of trust in business, media, government, and NGOs.

Survey 42

Survey Government Media Pharmaceuticals 42

Women in Consulting

JUNE 21, 2012

Backed by award-winning services and support teams, Blackbaud’s comprehensive set of Internet solutions, featuring Blackbaud NetCommunity and Blackbaud Sphere eMarketing along with our industry leading peer-to-peer and event fundraising solution, Friends Asking Friends , is designed to meet the evolving needs of nonprofits.

Media 94

Media Nonprofit Software How To 94

Business Consulting Agency

NOVEMBER 21, 2023

Platforms like social media, search engine optimization (SEO), and targeted email campaigns allow doctors to reach individuals actively seeking premium healthcare experiences. The healthcare industry’s digital advertising spending is projected to reach $11.2

Marketing 52

Marketing Healthcare Advertising Engineering 52

Women in Consulting

AUGUST 21, 2012

Backed by award-winning services and support teams, Blackbaud’s comprehensive set of Internet solutions, featuring Blackbaud NetCommunity and Blackbaud Sphere eMarketing along with our industry leading peer-to-peer and event fundraising solution, Friends Asking Friends , is designed to meet the evolving needs of nonprofits.

Media 82

Media Nonprofit Strategy Strategy 82

Tom Spencer

MARCH 31, 2023

This is the fourth of a seven-part series looking at artificial intelligence and its implications for the consulting industry. This approach can be used to extract insights from unstructured data, such as emails, customer reviews, and social media posts. The quantity of data can be overwhelming and difficult to make sense of.

Tools 97

Tools Consulting Data Media 97