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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Erin shares her journey from a big corporate law firm to working in the film business in LA and how her experiences led her to focus on helping business owners understand and capitalize on their intellectual property. Ensure you're booked solid with clients you love.

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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. 1, the Centre National du Cinéma, the government agency that funds film production, will shun films in which the pay to the star actors exceeds a certain percentage of production costs. Effective Jan. million ($1.85

Film 67
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How Will Theatre (Everyone) Deal with New Realities?!

Wakeman Consulting Group: Dave's Blog

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Think of this like Kodak. What do I think?

Sports 52
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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 46
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A Professional Services Marketing Self-Assessment

Prudent Pedal

Staff ineptness, website deficiencies, social media strategies, misallocated marketing budgets, the absence of brochures, lack of sales and marketing integration, CRM, or cross-selling demands are common complaints. I’ve focused on brand problems that were really sales problems.

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“A good study”

Seth Godin Blog

When it cost $5,000,000 to make a video or a film, there was a lot of pressure to improve watchability and get an audience. Today, when anyone can write and publish an ebook, there are many that have fewer than ten sales. Today, many songs in the iTunes store have had exactly one listen.

Study 33
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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

But if businesses disrespect this feeling, sales can suffer. Sales turned around, rising 2.5 REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Enhancing customer control.