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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business

That’s when consumers feel so invested in a product that it becomes an extension of themselves. Companies that encourage psychological ownership can entice customers to buy more products, at higher prices, and even to willingly promote those products among their friends. Sales turned around, rising 2.5

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How Will Theatre (Everyone) Deal with New Realities?!

Wakeman Consulting Group: Dave's Blog

From my POV: I look at the type of business model and change to the sales cycle that is necessary to actually fulfill the promise of selling out an entire season. Updated sales efforts that include better practices on opportunity creation, customer management, and selling based on value. Think of this like Kodak. What do I think?

Sports 52
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France Goes After Actor Salaries; Sunday Shopping "Reform" French Style

MishTalk

A move is underway in France to cut aid to movies if the salaries of the stars is too high a percentage of the cost of production. The Wall Street Journal reports In France, Popular Actors May Pay for Change in Funding for Films. In trade negotiations, the film subsidy has been targeted by the U.S. Effective Jan. million ($1.85

Film 67
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France Seeks Another Tax on Facebook, Google And YouTube, to Finance "French Culture" Cinema

MishTalk

The sites fall into the same category as video-on-demand services, the organization said; so they would be subject to French cultural protection laws that require distributors to hand over some of their revenues to help subsidize productions. Subsidies For Films No One Watches Forbes has some interesting comments as well. billion ($1.8

Finance 78
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5 Mindset Tips about the Success of Champions

Rick Conlow

To be the best you can be in customer service, sales, leadership, sports, or any other endeavor, you need to change, too. FEATURE FILMS ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE FORMAL EXPERIENCE OF YEARS. In the process, he changed accepted medical practice. Sometimes that change means operating on yourself!

Exercises 125
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How Netflix’s Content Strategy Is Reshaping Movie Culture

Harvard Business

” If you’ve seen Ferris Bueller’s Day Off, that one line probably conjures up memories of Oh yeah, chicka chicka, Ferraris, playing hooky, and dating in high school — all of which feature heavily in the hit coming-of-age film. This is how Blockbuster used to operate, at least when it came to mainstream domestic films.

Film 46
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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

A trademark is a word, slogan, design, logo which identifies the products and services of the owner. Similarly, domain name registration is merely an address listing and does not give trademark rights to use the name in connection with products and services. This creates both sales opportunities and potential liabilities.